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All systems go for Africa Travel Week’s Connect in the City live event in Cape Town – September

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2 min read

It’s all systems go for Africa Travel Week’s Connect in the City Live, scheduled for early September.

Exclusive to ATW virtual exhibitors and a selection of hosted buyers, the live event in Cape Town will bring stakeholders and media together for an on-the-ground taste of the best the Mother City has to offer.

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In addition to familiarisation tours and a dedicated travel and tourism conference with a top-notch speaker programme of industry thought leaders and experts, Connect in the City Live will host a speed networking session connecting hosted buyers with exhibitors split according to region and product interests. Exhibitors will also have an opportunity to educate buyers about their products and destination during dedicated 15-minute time slots.

During Connect in the City Live, participants will be hosted at a gala African Travel & Tourism Awards event, featuring a special category recognising COVID-19 campaigns that focus on reigniting travel – entries for which are open until end June.  

“For the Africa Travel Week team, it’s full steam ahead. We are looking forward to hosting a live event and are pleased with the interest we have seen from our hosted buyers to travel to Cape Town and meet their industry partners. Like us, they are thrilled with the prospect of connecting in person,” says Megan Oberholzer, Reed Exhibitions South Africa Portfolio Director: Travel, Tourism & Creative Industries.

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“We are conscious, however, that the environment changes very quickly in the COVID era and will keep an open channel of communication with our Connect in the City attendees at all times. We will keep exhibitors, buyers and media appraised of these plans closer to the date.”

Meanwhile, in the run-up to the live event, Africa Travel Week will be hosting a series of virtual masterclasses and events, including a China Market Outlook, How the Pandemic has changed our priorities in terms of Animal Welfare and Tourism; and Marketing, influencers and blogging – what is worth it?

If you missed the bumper content programme during Africa Travel Week in April, we have the full content line up of over 40 panel discussions featuring 170 international and Africa speakers on tourism related trends in Africa and beyond, available on demand for your viewing for those registered for virtual.

Attendees and industry professionals may also remain connected and informed throughout 2021 via atwconnect.com, ATW’s dedicated resource hub jam-packed with free digital tools, industry news and updates.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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