Cape Town’s Air Access initiative was named runner-up for the Destination Marketing award at the annual World Routes 2018 Marketing Awards, which took place at the China Import and Export Fair in Guangzhou last night
Nominated and judged by airlines, the World Routes ceremony recognises the outstanding marketing services that have supported the launch of new air routes or the development of existing services.
Walking away with the Destination award was the Canary Island Tourist Board – Promotur, which oversaw a record 151 new routes in 2017.
Cape Town Air Access was shortlisted for the award following their win at Routes Africa 2018, where the team was awarded best Destination Marketing award as well as the overall Routes Africa award.
Since its inception in 2015, the CTAA team has assisted in the establishment of 13 new routes and the expansion of 18 existing routes. During this period, more than 750 000 inbound seats were added to its international network.
“We are most proud of this latest accolade to be attributed to our Cape Town Air Access Team, and would like to take this opportunity to thank our partners Bradley Brouwer from South African Tourism, Enver Duminy from Cape Town Tourism, Deon Cloete from Airports Company South Africa, Lance Greyling from the City of Cape Town and Rashid Toefy from the Department of Economic Development and Tourism – for their unwavering support.
The Cape Town Air Access initiative is a prime example of the potential that can be achieved when collaboration takes place across government and the private sector. We look forward to continuing to secure new direct routes and expand on existing routes,” commented Wesgro CEO Tim Harris.
Brussels Airport was named the Overall Winner and also won the 20-50 Million Passengers category. Despite being located in the most competitive region of Europe, the airport managed to pass the 25 million passenger mark for the first time in its history.