14 C
Cape Town
Wed, Nov 25, 2020
Home Business Travel Corporate Travel Connected consumers are connected travellers, whether they travel for business or leisure...

Connected consumers are connected travellers, whether they travel for business or leisure – FCM Travel Solutions reveals


2 min read

It would be a mistake to distinguish a traveller as having separate personal and corporate travel profiles when digitisation has ensured that the travel expectations and decision-making, whether travelling for business or pleasure, are largely one and the same.

Digital access has altered all aspects of our work and personal lives. From shopping to social interaction, entertainment, banking and fitness, connectivity drives the way we act, choose and spend, explains Nicole Adonis, FCM Travel Solutions South Africa GM.

“We talk about a connected consumer being the same as a connected traveller. Consumers who use travel technology in their personal lives, expect the same convenience in their work lives, which places corporate travel stakeholders under pressure to deliver new technologies that simplify the travel process,” says Adonis.

An example of this, says Adonis, is the increasing dependency on voice-activated digital assistants for basic search and query response functionality.

Research has also shown that Millennials and Generation X, in particular, have a keen interest in Artificial Intelligence and are comfortable using digital assistants on a regular basis. “When it comes to travel booking, we’ve seen our own chatbot, Sam, commonly fulfilling this need using a simple and intuitive chatbot-based interface, much the same as Facebook Messenger or WhatsApp and speeding up processes.”

Adonis and her team of travel experts will be placing continued focus in 2019 on the connected traveller and his or her demands, as well as the negative impact of travel friction, which occurs when business people are travelling too much or have poor travel experiences, and role of Behavioural Ecomics on travel decision making.

Combining insights from psychology, judgement, decision making and economics, the field of Behavioural Economics considers why individuals make purchasing decisions, what they will buy and how much they are willing to spend.

“We’ve spent some time researching the connected traveller, travel friction and some of the other corporate travel trends we anticipate will be key trends in 2019. Corporates who are interested in these can visit our website and read our research paper for additional insights,” concludes Adonis.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

Must Read

Flight Centre Travel Group RSA repositions Flight Centre Business Travel and Corporate Traveller for post-COVID growth

Flight Centre Travel Group RSA today announced the integration of the wholly-owned Flight Centre Business Travel brand into the award-winning global Corporate...

Fedhasa urges Insurers to ‘do the right thing’ as the hospitality industry continues to bleed

Fedhasa has condemned Santam’s decision to appeal the unanimous decision by a full bench of the Western Cape High Court requiring the...

Airlink and Amadeus partner to boost growth and enhance the traveler experience

Airlink adopts Amadeus solutions that will allow its customers to benefit from a better travel experience and improved efficiency as well as...

Five ways you can adapt your corporate travel programmes to the ‘new normal’ in time for 2021

FCM Travel Solutions today launched a travel policy benchmarking tool to help travel managers see how their policy compares to other businesses in their...

Detour. Travel that connects you, teaches you and changes you

Detour. Often defined as taking a roundabout route to visit somewhere along the way, and now a fabulous new touring style to...