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The December peak season performance follows an 11% increase in international passenger numbers for November, compared to November 2017. KSIA handled almost 5.9 million domestic and international passengers in total during 2018, of which 372,543 were passengers flying on international routes.
“British Airways new non-stop service between London’s Heathrow International Airport and Durban, introduced in late October 2018, has propelled growth at KSIA. We are now seeing double digit growth in international passengers,” says Hamish Erskine, Co-Chair of Durban Direct and CEO of Dube TradePort Corporation.
“The three times a week flight has proven that there is an untapped demand for direct air services into Durban. The growth we are seeing with the Durban- London route is in line with the projected growth demonstrated by our business case to British Airways, which factored into their decision to introduce the direct route,” he adds.
Erskine explains that besides the 11% international passenger growth in November 2018 and 13% growth in December, respectively (compared to the November and December 2017), KSIA’s international passenger numbers grew by a 42% record high month-on-month, between November and December 2018. Besides the new British Airways route, this was due to Emirates putting on extra flights between Dubai and Durban in December.
According to official statistics from the Airports Company of South Africa, KSIA handled a total of 5,880,390 passengers in 2018, showing a growth of 6.4%. The airport also handled a record total of 553,149 passengers in December 2018, of which 41054 where travelling on international routes. KSIA’s previous record month was in December 2017, when it handled 520,930 passengers.
“As Durban Direct, our aim is to develop and grow Durban’s passenger market. We have already started engaging with the private sector in order to help us expand the impact of the program,” says Erskine.
“One of the initiatives within this program involves working with our airline partners to further stimulate passenger growth through the implementation of an international integrated marketing plan. The ultimate aim is to create an environment where our airline partners see significant growth in demand, which will enable them to justify introducing additional frequencies into Durban,” he adds.
Phindile Makwakwa, Co-Chair of Durban Direct and CEO Tourism KwaZulu-Natal, notes: “Air services play a critical role in growing the tourism market within Durban. The December peak season saw domestic and international passenger arrivals and departures reach a record 553,149 – a growth of 6%. A significant portion of this were international leisure seekers, landing in Durban for the festive season, and exploring the rest in KwaZulu-Natal.”
She adds: “Growth in passengers flying direct to Durban from international markets is on the rise, however Johannesburg continues to be an important transit point for international travelers connecting into Durban on domestic flights. Nevertheless, the introduction of the nonstop service between Durban and London by British Airways has seen an increase in international passengers flying directly into Durban during November and December 2018.”
Phillip Sithole, eThekwini Municipality’s deputy city manager for economic development and planning, says: “Tourists spent some R2.7 billion in Durban during the 2018 festive season, which is an increase of R500 million. We foresee this number growing with the introduction of new domestic, regional and international flights.”
Sithole adds: “We have been working on a coordinated strategy together with tourism organisations and the industry to maintain the high standard of tourism products we offer as a city. This, together with greater international and local air connectivity, has seen Durban capably hosting a million visitors during the festive season.”
For the medium term, Durban Direct’s approach will be to focus on growing the frequency and capacity of the airline partners that currently service KSIA. The long-term objective is to attract a direct air link to the Far East, possibly a direct air service into either Singapore or Hong Kong, which would provide better air access to mainland China, Japan, South Korea, and South East Asia.
Meanwhile, Erskine reports that cargo tonnage throughput from Dube TradePort’s Cargo Terminal continues to follow closely on the heels of passenger numbers, with international airfreight growing by 40% from April to December 2018. With the introduction of new air services, the market is quick to utilise the additional capacity, fueling airfreight demand across the board. From October till the end of December 2018, international cargo figures grew by 7,64%, following the introduction of the British Airways direct service to Durban.