12.3 C
Cape Town
Thu, Oct 1, 2020
Home Aviation Ethiopian and Hibret Bank launch new co-branded debit card

Ethiopian and Hibret Bank launch new co-branded debit card

-

2 min read

Ethiopian Airlines and Hibret Bank have launched the first Co-branded debit card tailored to provide Ethiopian Sheba Miles members with bonus miles for their spending
using the debit card.

The new debit Card entitles ShebaMiles members to 5 bonus miles for every 100-birr spending made with the Co-Branded Card.

Regarding the launch of the co-branding, Tewolde GebreMariam, Group CEO of Ethiopian Airlines remarked, “We are extremely pleased to have partnered with Hibret
Bank on the co-branding program, which brings with it a superior value proposition to all our ShebaMiles members. As we keep building our customer base, the co-brand
programme gives us an edge and enables Sheba Miles cardholders enjoy additional perks including paying all their shopping, dining, travel or any other payments conveniently
with the Co-branded debit card on United Bank POS machines.

As a customer-focused airline, we will keep leveraging simplified systems and technology solutions that enable our customers enjoy privileges and the luxury of exclusivity.”

Taye Dibekulu, Hibret Bank’s President on his part remarked, “The new cobranding partnership with Ethiopian that unfolded on the New Year’s Day of 2019, will
bestow a win-win situation for at least four players, including Hibret Bank, Ethiopian Airlines, the co-branded card holders as well as Merchants. He noted Hibret Bank will get leverage in boosting the number of its card holders by deploying more POS machines at merchants’ site over and above the promotional benefits that it will get by aligning with Ethiopian, the fastest growing Airline in Africa. Likewise, Ethiopian also benefits from building its customer base from a non-flight scheme. Customers on the other hand,
will get the chance to accumulate extra miles from off- flight experience, while merchants enjoy more sales from selling their goods and services via POS.”

The new Co-branded card is accessible at all Hibret Bank branches.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

Must Read

Africa Travel Week amplifies ILTM Africa experience for 2021

“Luxury doesn’t necessarily have everything to do with the amount of money something costs, but really the quality of the experience that...

Africa Travel Week secures partnership with Invest Africa

In a strategic move to drive business opportunities within the travel and tourism sector, Africa Travel Week (ATW) has partnered with Invest Africa, a...

New Ways of Travelling: Top Tips for Business Travel

Today’s traveller needs up-to-the-minute information, trusted advice and a sense of humour! While it was tempting to pop the...

Norwegian Cruise Line Holdings Ltd. Honors Founder Knut Kloster

Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) solemnly marks the passing on Sept. 20, 2020 of one of its founders, Knut Kloster,...

Dream Hotels & Resorts promotes local tourism with launch of self-drive #SAJourneys

Dream Hotels & Resorts (DHR) is encouraging locals to explore their own country this Heritage Day with the launch of their #SAJourneys...