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Home Aviation Ethiopian mobile App hits 1 Million downloads

Ethiopian mobile App hits 1 Million downloads

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1 min read

The number of Ethiopian Mobile App users has reached one million. With a robust and
integrated digital strategy, Ethiopian has set an innovative approach to simplicity and
seamless end-to-end customer experience with its user-friendly mobile App.

The airline launched into a digitization journey with localized service, languages and payment options. Being a pioneering airline in Africa with the inclusion of Alipay and WeChat payment options, the App also features 38 payment options which cater to global customers. Ethiopian Mobile App enables global passengers book, pay, check-in, board as well as enjoy flight status notifications all with a single-window system and a mobile-cloud first strategy.

Miretab Teklay, Ethiopian IMC Director, said, “In line with Ethiopian digitally connected guest strategy, we have made substantial investment in our digital service to elevate our customers
experience with Ethiopian. The digital transformation is incredibly encouraging. The app year-onyear revenue alone has risen 1000%. Currently, all touch points across the customer journey have gone digital. The digital service has helped us create great customer experiences. Our digitally talented technical team is working day and night to leverage emerging technologies including artificial intelligence, IoT, block chain, biometrics and make the app a leading digital platform in the world.”

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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