Flight Centre Foundation will be conducting a Cape Town water collection initiative at the Travel Expo at Johannesburg’s TicketPro Dome on 10-11 February.
Every 5l bottle of water that is donated at the event will receive an entry into a competition that could see the donor win a Mediterranean Cruise.
The Travel Expo is expecting 25,000 visitors to this year’s show, so if the initiative is successful, it could result in a large water donation for the Cape Town cause.
Flight Centre Foundation will be working in partnership with Gift of the Givers, which will station a truck at the show to transport and distribute the donated water in Cape Town.
The initiative forms part of the Flight Centre Travel Group’s (FCTG) wider campaign to help create awareness of the severe drought in Cape Town and encourage water-wise behaviour among all travellers visiting the Mother City.
Andrew Stark, Flight Centre Travel Group MD, says: “We are devastated to see the impact of the drought on Cape Town. As a member of the travel industry which conducts business in Cape Town, we feel compelled to join the effort to create awareness around how to save water and initiate water-saving campaigns such as our water collection competition at Travel Expo so in some small way, we are helping alleviate the intense pressure Cape Town and its citizens are currently experiencing.”