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Home Tourism Marketing G Adventures launches three new benevolent funds to support local people

G Adventures launches three new benevolent funds to support local people


3 min read

CEO Wellbeing Fund, Planeterra Impact Fund, and Porters Support Fund announced

In response to an overwhelming number of requests from travellers wanting to help people impacted by the effects of the current pandemic, G Adventures has announced the creation of three separate funds to support its CEOs (chief experience officers, or tour guides), Inca Trail porters, cooks and horsemen, and local community projects that typically rely on tourism to survive and flourish.

The new CEO Wellbeing Fund enables travellers to express their gratitude by contributing to the people who have played a meaningful role in turning their trips into truly life-changing experiences. The fund has been created to promote the overall health, wellbeing and happiness of CEOs who may need financial support following an accident, natural disaster, or through illness or difficult circumstances. While G Adventures has always helped its CEOs on an ad-hoc basis, the current landscape has prompted the decision to create a more permanent, long-term fund, which will be managed by G Adventures non-profit partner, Planeterra.

The Porters Support Fund has been established specifically for those Inca Trail porters, cooks and horsemen who have been unable to work due to the effects of Covid-19. These men and women are an essential part of every Sacred Valley trek, and many live in remote villages that are particularly vulnerable due to the lack of tourism. This fund gives past travellers who have hiked the Inca Trail, Lares Trek, Salkantay Trail or Choquequirao Trek the opportunity to give back to the amazing team that makes these trips possible.

Lastly, the Planeterra Impact Fund has been created to help people at existing Planeterra projects (85 projects in more than 50 countries) which rely on travellers visiting to earn an income. Planeterra is encouraging travellers to “turn travel into impact from home” by donating to help these social enterprises to weather the storm and enable them to continue providing memorable experiences to travellers in the future.

Bruce Poon Tip, the founder of G Adventures, is matching the first $50K of donations to both the CEO Wellbeing and Planeterra Impact Funds, and says he’s been humbled by the outpouring of concern and compassion from travellers.

“I’ve had hundreds, if not thousands, of letters asking me how to help. This is what makes our community of travellers different – we transcend travel when our collective humanity extends support during difficult times. These funds all have been launched to answer requests to help people in need. It is one of the most heartwarming movements I’ve witnessed in my 30 years of building G Adventures as a leader in social enterprise and community tourism.

“Our teams on the ground pour their hearts into making sure our travellers have life-changing experiences on every trip, and the connections they make with travellers can last a lifetime. These new funds represent our commitment to community tourism by offering the opportunity to make a positive change at a time we can’t do that through travelling,” says Poon Tip. 100% of all donations will go directly to the people impacted. This gives these valued members of our G Adventures community the flexibility to determine how best to use these donations to address their individual needs.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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