Giltedge rebrands business under one travel brand

2 min read

South Africa-based Giltedge Group consolidated all its award-winning travel brands under one powerful brand from 1 July.

Greater than the sum of all its parts, Giltedge will have a renewed focus, integrating its travel offering previously operated as separate divisions into one Giltedge, co-owned by its directors Sean Kritzinger and Murray Gardiner, and Accor, one of the leading hotel groups in the world listed in the CAC 40 index in Paris.

Sean Kritzinger

Says Sean: “We have used the year to rethink, restrategise and bring our brands into one more streamlined and agile Giltedge. Our guests will now be exposed to the full suite of Giltedge travel businesses, from safari and golf to incentives and corporate travel.”

Retaining the professional expertise of these teams, Murray adds that the integrated travel offering will continue to be supported by seamless communication, leading technology, an agile team and a strengthened commitment to clients.

“Our brands and specialist teams will continue to enrich lives through innovative and sustainable travel experiences. This integrated travel offering is leveraged through a culture of high-performance people and high-touch technology,” he says.

Murray Gardiner

This is the important next step in the journey of Giltedge, which was born 20 years ago and has evolved into a group comprising Giltedge DMC, Giltedge Africa, Giltedge Golf, Giltedge Incentives, Giltedge International, Giltedge Ocean Islands – leading experts in holidays and safaris to Southern and East Africa as well as the Indian Ocean Islands, FITs, group, outbound corporate and leisure, MICE and golf travel.

Strong partnerships have been instrumental in Giltedge’s success and will continue to be, says Murray. “The incredible growth we have experienced these past two decades is a feather in the cap of our incredible extended team, including both valued suppliers and our global travel trade partners who share Giltedge’s commitment to our guests.”

“With our deep family values and focus on working even harder to create a smarter future in travel, we look forward as one strong brand to inviting our customers to be our guest no matter where they wish to travel, for what purpose and how. Here’s to another 20 years of enriching lives,” concludes Sean.