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Home Tourism Marketing Hurtigruten redefines growing cruise operations, reporting strong demand for 2021/22 cruises

Hurtigruten redefines growing cruise operations, reporting strong demand for 2021/22 cruises

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3 min read

As with the rest of the global travel industry, Hurtigruten is currently experiencing the challenges the Covid-19 pandemic poses.

– 2020 is a tough year for everyone in the travel industry. But the set back is only temporary. For the second half of 2021 and beyond, we are seeing a strong demand across all markets and all destinations, including the Norwegian coast, the Arctic and Antarctica, Skjeldam says.

– The demand reflects our predictions that expedition cruises, with all our advantages such as smaller ships, more flexibility and fewer guests, will prove even more popular post-COVID-19, Skjeldam says.

Small ships – big demand

Hurtigruten Group CEO Daniel Skjeldam oversees Hurtigruten’s 15 ship operation that has grown significantly over the past years, both in number of ships, guests and destinations – including some of the most spectacular destinations on our planet.

Hurtigruten recently launched selected 2022/2023 voyages – including Alaska and Northwest Passage – and reports a strong global demand.

– We have only seen the beginning of what’s to come.  Hurtigruten see great demand and equally great opportunities in the expedition cruise segment from 2021 and beyond. This is the growth we are preparing for, Skjeldam says.

Hurtigruten is announcing that the global travel group is preparing for further growth, reorganizing their cruise operations in two different entities: Hurtigruten Expeditions and Hurtigruten Norway.

Hurtigruten Expeditions

Hurtigruten’s expedition cruises includes more than 250 destinations from pole to pole, ranging from the Northwest Passage, Greenland, Norway, Svalbard and the British Isles to the Caribbean, South America and Antarctica.

As Hurtigruten consolidates its position as the world’s largest expedition cruise line, Asta Lassesen is appointed CEO of Hurtigruten’s global expedition cruise operations.

– As Hurtigruten continues to grow our expedition cruise offering, we will keep doing what we do best: Combining almost 130 years of exploration with cutting-edge innovation and our unparalleled commitment to sustainability to deliver unique experiences in some of the world’s most aweinspiring destinations, Lassesen says.

Hurtigruten’s expedition cruise entity will operate a fleet of 8 small size, custom built and greener expedition cruise ships. Starting in 2021, Hurtigruten is offering several new itineraries – including new year-round departures from United Kingdom and Germany, as well as a full Alaska season.

– We go where the big ships can’t, taking you far beyond the ordinary and closer to communities and nature, while exploring the true beauty of our planet in a more sustainable way, Lassesen says.

Hurtigruten Norway

Operating the Norwegian coast continuously since 1893, Hurtigruten has greater and more in-depth experience on the spectacular Norwegian coastline than any other cruise line.

Hurtigruten’s iconic 2500 nautical mile between Bergen in the south to Kirkenes at the Russian border offers a unique combination of local travelers, goods and cruise guests, visiting and serving 34 communities along the rugged Norwegian coastline.

From 2021, Hurtigruten’s coastal operation will consist of 7 custom built ships and operate under a separate entity with a yet to be named CEO.

– The Norwegian coast is our home. No one knows Norway like Hurtigruten, and from northern lights, the midnight sun, wildlife and local communities, there is no better way to experience authentic Norway than with Hurtigruten. We’ve pioneered the Norwegian coast for more than a century. But the best is yet to come, Skjeldam says.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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