InterContinental Hotels Group (IHG®) has signed a Master Development Agreement with Valor Hospitality Partners Africa to roll out multiple franchise hotels over the next 10 years, across IHG’s portfolio of brands in midscale, upscale and luxury segments.
The agreement will see IHG expand its presence in Sub-Saharan Africa, including key countries such as South Africa, Botswana, Mozambique, Mauritius, Ethiopia, Zambia and Kenya. The development adds to IHG’s growing pipeline in the Middle East and Africa and cements its position as one of the leading operators in the region.
Valor Hospitality Partners Africa is a subsidiary of Valor Hospitality Partners Global that manages and asset manages projects across America, the UK, Middle East, South Africa and South East Asia. IHG currently operate hotels with Valor Hospitality Partners in America and the UK.
Graham Wood, Managing Director of Valor Hospitality Partners Africa added: “We are thrilled to further strengthen our partnership with a global hospitality leader such as IHG® and expand our portfolio in Africa with their well-established brands that are loved by travellers across the world. We have consistently benefitted from IHG’s global distribution system in the Americas and the UK, best in class revenue management tools, and their commitment to deliver commercial success in partnership with their owners. With the new brands IHG have added in recent months, this agreement presents us with a unique opportunity to provide a range of high-quality branded accommodation options to suit the evolving needs of guests travelling to Africa.”
IHG® currently operates 26 hotels across four brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn®, and Holiday Inn Express ®, in Africa.