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Home Tourism Marketing Mzansi-style travel trends that will shape the year ahead

Mzansi-style travel trends that will shape the year ahead

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5 min read

Travel trends ebb and flow, but nothing has reshaped the way that people plan, book and travel quite like COVID-19. While 2020 put paid to many a trip (almost overnight), 2021 will give us the first taste of travel and tourism in a post-pandemic world.

With travel bans and restrictions still dominating the news (and changing daily), South African holidaymakers are going to stick closer to home – satisfying their wanderlust and exploring the country on shorter, local, outdoorsy breaks.   

Here are just 5 trends that will shape the way we travel in 2021:

  1. Digital Nomads

Conde Nast calls it ‘Always OOO’ travel, or ‘always out of the office’, and there’s no doubt that 2021’s digital nomads are going to take full advantage of remote working by swapping home offices for a desk with a view!

According to Peter Dros, Sales & Marketing Director of Fancourt, all digital nomads really need is great Wi-Fi – and the opportunity for a little life-work balance:

“Fancourt can provide a safe base for remote workers to work and stay on the Garden Route,” says Dros. “The estate has free Wi-Fi, which means you can work from your room, patio or balcony, on the deck of the Club Lounge (overlooking the 18th green of Montagu golf course), or even next to the pool! A change of scene doesn’t get better than this.”      

  1. Schoolcations

Working parents can also get in on the action. Online schooling around the globe has seen a rise in ‘schoolcations’ and South Africa is no different. Families can now enjoy a term-time break, without disrupting their children’s online learning – as long as their accommodation has connectivity, quiet spaces for schoolwork sessions and plenty of snacks! Look out for mid-week specials and get exploring with your virtual learners.

  1. Reunion Travel

The importance of quality family time can also be seen in the planning and popularity of reunion travel.  People around South Africa (and the world), are desperate to reunite with family and friends as soon as possible.

Of course, safety remains paramount. So, people will want to book reunion travel through the experts – agents and operators who can book suitable accommodation (often booking out private lodges), add-ons and activities, and private transport or transfers to the reunion destination.  

  1. Into the Wild

Nature, remoteness and healthy outdoor activities are calling as holidaymakers look for fresh air, wide open spaces and adventure in a bid to escape the realities of life for a while. Dros believes this trend is likely to continue well into the future.

“Tourism on the Garden Route rebounded as restrictions on travel were eased in August last year, and people came out of hibernation to explore the diverse landscapes, beaches, food and outdoor experiences in the region. Obviously, the recent beach ban was a blow to the region as a whole, and we’re thrilled that visitors can now explore the region’s beaches once again, along with our hiking trails, game parks and wine farms. There is so much to do and see along the Garden Route – which boasts one of the most temperate climates in the world.”

South Africans are lacing up their hiking boots, heading off on road trips, discovering new camp sites, and seeking out hidden gems. For Dros this is the beauty of South Africa: “We’re spoilt with everything from staggeringly beautiful scenery, indigenous forests, historical caves and nature reserves to culinary gems, a vibrant coffee culture – not to mention golf!”

Photo supplied by Visit Stellenbosch – Scootours
  1. Niche Travel

According to Jurni CEO Dr Nomvuselelo Songelwa, travellers are looking for destinations, operators and establishments that make it easy to maintain social distancing. “It’s time for smaller tourism SMMEs to ‘pivot’, to coin a 2020 phrase, looking at ways to leverage niche travel this year. Think off-the-beaten track destinations and highly-niched escapes like birding tours, glamping, slack-packing hikes, photography holidays and biking adventures – where travellers are less likely to come into contact with others,” says Songelwa.

Jeanneret Momberg, CEO of Visit Stellenbosch, agrees. “Consumers are placing a greater emphasis on their health and wellbeing. They’re trying to avoid crowded places but are also thinking out of the box when it comes to their much-needed holidays. Stellenbosch and its surrounds remain a most dynamic and exciting food, art and cultural destination,” says Momberg.

“There are a countless number of experiences available in the region, from intrepid pursuits such as Scootours and mountain biking to walking tours, food tours and art tours with local historians and artists. We may be on Level 3 Lockdown, but interesting, niche and unforgettable experiences still abound. It’s a wonderful way to support local and fall in love with South Africa all over again.”

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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