Preferred Hotels and Resorts eyes growth in West and Southern Africa

Preferred Hotels
1 min read

Preferred Hotels & Resorts is gearing up for 2018 with plans to increase its footprint across sub-Saharan Africa.

Focusing on South Africa and the burgeoning travel markets of Nigeria and Ghana in the west of the continent, the brand is seeking to partner with new and established independent luxury hotels as well as pipeline properties scheduled to launch in Cape Town, Johannesburg, Durban, Lagos, and Accra.

The company’s objective is to add upwards of ten luxury properties to the region’s portfolio with at least five in these key destinations by Q4 2018. Preferred Hotels & Resorts currently represents 26 African hotels, lodges and resorts with ten member properties in South Africa, one member in Nigeria and one member in Ghana.

Preferred Hotels & Resorts global portfolio comprises more than 680 one-of-a-kind hotels, resorts, residences and unique hotel groups in over 85 countries that connect travellers to their surroundings and offer an authentic sense of place. Championing the spirit of the independent hotelier for almost 50 years, the brand forges relationships with hotel members that are true partnerships to provide owners and operators with a viable alternative to the chain hotel groups. Hotel partners retain the ability to make decisions about their individual positioning, character and guest offerings while being supported with a cost-effective yet comprehensive suite of business solutions including sales, marketing, distribution, and reputation management services.