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Home Hospitality Radisson Hotel Group launches its new meetings and events offering

Radisson Hotel Group launches its new meetings and events offering

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3 min read

Radisson Hotel Group has launched Radisson Meetings™, its new global meetings and events offering. Available across the group’s seven hotel brands, Radisson Meetings is developed around the three core elements of successful events – Personal, Professional and Memorable – while being 100% carbon neutral through offsetting.

Meetings and events play an important part in Radisson Hotel Group’s ambitious five-year plan. The launch of Radisson Meetings represents an important milestone in reaching its goal of becoming the market leader in this segment and customers’ first choice for their meetings and events.

Eric De Neef, Executive Vice President & Global Chief Commercial Officer, Radisson Hotel Group, said: “Radisson Meetings represents our commitment to deliver a personal, professional and memorable service to our guests, and to respond to changing market trends and expectations. We are investing in our meeting venues at our 1,100+ hotels worldwide, in training of our teams, and in technology. A state-of-the-art IT infrastructure and distribution platform are core elements helping us to deliver our brand promise. Finally, all Radisson Meetings are carbon neutral – we are the only hotel group worldwide to automatically offset any carbon footprint at no cost to our customers.”

THE FOUNDATIONS

Placing customer needs at the heart of its offer, Radisson Meetings is built on three core pillars: personal, professional and memorable.

Radisson Meetings makes every meeting personal through its team of meetings and events professionals, who are trained to take a solution-focused approach and to design solutions around each client’s individual requirements. Excellent customer service is one of the factors that matters most to event planners when selecting a venue. That is why Radisson Meetings promises a dedicated point of contact throughout the planning process who will provide support and recommendations, as well as on-site on-demand support at the touch of a button during the event.

Radisson Hotel Group is committed to making a multi-million investment across its portfolio in new audio-visual technology and improved facilities. This investment will help the group deliver on its promise to provide a professional and consistent quality service across its entire portfolio. Implementation has already been completed in 55 properties across 11 countries in EMEA and will be progressively rolled out globally across the group’s portfolio by the end of the five-year operating plan in 2021.

To help event planners deliver memorable events for their attendees, Radisson Meetings provides an impressive portfolio of venues, tempting menus and other extras that will surprise and delight.

With the launch of Radisson Meetings, Radisson Hotel Group automatically offsets the carbon footprint of every meeting or event taking place at our hotels worldwide, at no cost to attendees or organizers. To do this, Radisson Hotel Group has teamed up with FirstClimate, one of the largest carbon offsetting organizations in the world.

For each meeting, the carbon footprint is calculated and then offset through First Climate by supporting projects that combat climate change and have a positive sustainable development contribution in Peru, Kenya, and India or invest in wind energy in Turkey and the USA. All selected projects are Gold Standard or Verified Carbon Standard certified. Furthermore, Radisson Meetings focus on ongoing efforts to minimize food waste and eliminate single-use plastics.

Radisson Rewards for Business, the group’s loyalty program for event planners, is also an important component of the Radisson Meetings concept. Members can earn valuable points toward rewards for all bookings at all Radisson Hotel Group brands.


EVENT HORIZONS: A BLUEPRINT FOR SUCCESS

To support the goal of providing valuable industry insight to their clients, Radisson Hotel Group commissioned Longitude, a Financial Times Company, to carry out a survey entitled ‘Event horizons: a blueprint for success’. This report – based on a survey of 607 event planners in 12 countries across Europe, the Middle East and Africa, and qualitative interviews with industry executives – explores the challenges facing event planners and uncovers the behaviours that lead to sustained success.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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