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SA launches #WeDoTourismResponsibly campaign


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he Department of Tourism in collaboration with the V&A Waterfront, Robben Island Museum (RIM), and Western Cape Tourism hosted an awareness campaign to encourage domestic and international tourists to practice safe and responsible tourism this holiday season.

Themed “#WeDoTourismResponsibly,” the campaign urged tourists to be safe and responsible as they explore the country, to adhere to the rules of the road to ensure safe travel, ensure the safety of children; to reduce their carbon footprint, and to preserve the cultural and environmental aesthetics of our tourism destinations.

Officials from the Department, RIM and Western Cape handed out safety pamphlets to tourists containing safety and responsible tourism messages, contact details of the Tourism Complaints Officer, and information on responsible tourism practices.

“The holiday season provides an ideal opportunity for us to encourage tourists to travel in a safe and responsible manner.

“The #WeDoTourismResponsibly campaign we rolled-out at the V&A Waterfront in Cape Town is a first of a number of awareness initiatives that we will be conducting in various provinces, and ahead of all the holidays in 2018,” said Lulama Duma – Deputy Director General at the Department of Tourism.

#WeDoTourismResponsibly is an initiative of the Department of Tourism that responds to government’s call to encourage safety during the holiday season. According to the Department of Transport, 1 714 fatalities were recorded during the 2016 December holiday period.

“The holiday period is often marred by reports of road accidents, drownings, domestic violence and child neglect.”

“We hope that by inculcating a culture of safe and responsible tourism practices, we can contribute to reducing incidents of misconduct and reaffirm our country’s competitiveness and attractiveness in offering safe and authentic tourism experiences,” added Duma.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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