Singapore Tourism Board and Flight Centre Travel Group Limited join forces in a global partnershipThe three-year Memorandum of Understanding encompasses Flight Centre Travel Group brands in Australia, New Zealand, United Kingdom, USA, Canada and South Africa.
Singapore Tourism Board (STB) and Flight Centre Travel Group Limited (FCTG) have today inked a three-year multi-million-dollar Memorandum of Understanding (MOU), teaming up to drive increased visitation to Singapore via FCTG’s global network.
This is FCTG’s first global agreement with a destination partner since the pandemic, and the first time STB has entered into an MOU with a travel company, which will result in joint marketing efforts to promote the Lion City
Singapore has long been a firm favourite with the South African market due to its traditional stopover status on the way to final destinations in Asia and Australasia. The agreement between FCTG and STB will focus on enticing visitors to stay longer and experience Singapore before continuing their long-haul journey.
Aside from joint marketing campaigns, the partnership will also set aside support for FCTG Travel Experts to develop knowledge about Singapore through training and FAM trip experiences. This will equip agents with the latest destination information and allow them to become advocates of Singapore, sharing their experience and knowledge with prospective travellers around the globe.
Overall, the partnership will allow both FCTG and STB to further efforts in driving tourism recovery as the world continues its return to normality following the pandemic.
The announcement was formalised today with the signing of the MOU between FCTG’s Chief Executive Officer, Mr. Graham Turner, and STB’s Chief Executive, Mr. Keith Tan in FCTG’s head office in Brisbane.
Mr Graham Turner said, “This MOU underscores just how much FCTG values Singapore as a major player in the Asia-Pacific travel market. Now that more of the
region’s carriers have resumed routes through Singapore, FCTG is excited to work with STB to cast the limelight back on the city and remind the world just what a spectacular travel destination Singapore is.”
Mr. Keith Tan said, “As we look towards 2024, Singapore’s international visitation numbers are on track to meet pre-pandemic levels, and this partnership with FCTG will play an integral role in supporting those tourism recovery efforts. We look forward to showcasing the wide range of new experiences, attractions, infrastructure and events in Singapore to travellers around the world, via FCTG’s global network, and we can’t wait to welcome them back to the Lion City.”
As an evolving destination that constantly presents new products for visitors, the city has welcomed a raft of new attractions and openings in the past 12-18 months. Most notably, this includes multiple attractions on Sentosa island, including the Central Beach Bazaar, Skyhelix and Scentopia, in addition to a selection of new openings on the mainland, such as Mr Bucket Chocolaterie, and cultural spaces like the Children’s Museum Singapore.
For media queries, please contact:
Adhesive PR on behalf of STB
Mobile: +61 434 213 894
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Big Ambitions on behalf of Flight Centre Travel Group South Africa
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About the Singapore Tourism Board
The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.
About Flight Centre Travel Group
After starting with one shop in the early 1980s, Flight Centre Travel Group (FCTG) has enjoyed remarkable growth to become one of the largest businesses of its kind in the world. FCTG has company-owned operations in 23 countries and a corporate travel management network that spans more than 90 countries. Key leisure and corporate travel brands in Australia include Flight Centre, Travel Associates, Travel Partners, Travel Money, BYOjet, Corporate Traveller and FCM.