15.7 C
Cape Town
Mon, Aug 3, 2020
Home Hospitality SiteMinder releases World Hotel Index for hoteliers to foresee the return of...

SiteMinder releases World Hotel Index for hoteliers to foresee the return of guests

-

2 min read

SiteMinder, the global hotel industry’s leading guest acquisition platform, has for the first time released its proprietary data on the momentum of hotel bookings around the world. Sourced from the bookings of SiteMinder’s 35,000 customers, through more than 400 booking channels globally, the SiteMinder World Hotel Index provides never-before-seen insight into when guests are likely to return to hotels after the COVID-19 pandemic.

The SiteMinder World Hotel Index, which is refreshed daily and free to access, shows how current hotel booking volumes in all major tourist destinations are changing when compared to the previous year. Data is available at a global, country and city level to provide insight into both macro and local trends, and cater for the market-specific intelligence that hoteliers, hotel investors and travel professionals need as governments stagger travel restrictions internationally.

“A lot of data exists around travel bookings, but nothing is available around hotel booking momentum specifically, and at the speed and scale that SiteMinder is uniquely positioned to provide,” says Mike Ford, Founder and Managing Director at SiteMinder. “In this period of huge uncertainty, our customers are seeking a light at the end of this very dark tunnel and we know it will come at different times, as cities and nations begin to lift travel restrictions. The traditional performance indicators around hotel performance have no relevance in a world where hotels have minimal business coming in, if at all.

“Accommodation providers have always stood as the lifeblood of the travel and hospitality industries, and they will resume that role again once the COVID-19 crisis has passed. The World Hotel Index gives them the chance to prepare for their future guests by anticipating when that time will come and looking to other markets as guides in the meantime.”

Snapshots and complete analyses of the SiteMinder World Hotel Index are available now at HomeForHotels, another initiative launched today, led by SiteMinder and backed by Airbnb, EasyWay, Hotelkit, InnQuest, Oaky, Preno and RoomPriceGenie as the founding supporters. With a pledge of ‘Information, Engagement, Advocacy’, HomeForHotels has been created to give hoteliers access to the booking patterns within every major tourist destination, via the World Hotel Index; real stories of other hoteliers; and a lifeline through industry programs that are making a real difference.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

Must Read

Flight Centre Travel Group launches new ticketing business solution for Independent Travel Agents

New model to empower small, local travel agency businesses and entrepreneurs to operate independently The Flight Centre Travel Group...

Norwegian Cruise Line Holdings Ltd. Announces Extension of Suspension of Voyages

Norwegian Cruise Line Holdings Ltd. (“Norwegian” or “the Company”) (NYSE: NCLH), a leading global cruise company which operates the Norwegian Cruise Line,...

Norwegian Cruise Line puts guests first with extended peace of mind cancelation policy

Norwegian Cruise Line, the innovator in global cruise travel with a 53-year history of breaking boundaries, today announced the extension of its...

Time to think outside the box as the Peninsula All-Suite Hotel launches cleaning & maintenance service to save jobs

The Peninsula All-Suite Hotel in Sea Point has launched a professional off-site cleaning and maintenance service to help retain their employees.

Air Seychelles and key stakeholders participate in airport drill ahead of reopening of Seychelles borders

Air Seychelles together with the support of key stakeholders, has conducted an exercise to test the new procedures and measures to be...