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Home Tourism Marketing Stellenbosch awarded global stamp of approval for safety protocols

Stellenbosch awarded global stamp of approval for safety protocols


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Stellenbosch has become the first destination in South Africa to be awarded the prestigious Safe Travels Stamp by the World Travel and Tourism Council (WTTC).

The WTTC has recognised Stellenbosch for the quick and rigorous adoption of recommended hygiene and sanitary measures in the wake of the coronavirus pandemic.

safety protocols
Jeanneret Momberg, General Manager of Visit Stellenbosch

“We’ve been working to align Visit Stellenbosch’s tourism business protocols with global standards, and welcome the opportunity to join this global campaign,” says Jeanneret Momberg, General Manager of Visit Stellenbosch. “A global approach that put their guests’ wellbeing first is essential to recovery in times of COVID-19. The Safe Travels stamp will be a great way to provide that signal of trust to our future guests,” says Momberg.

WTTC, which represents the global Travel & Tourism private sector, designed the special Safe Travels stamp to enable travellers to identify destinations and businesses around the world which adopted its health and hygiene global standardised protocols – so consumers and holidaymakers can experience ‘Safe Travels’. Other popular holiday destinations that comply with Safe Travels standards include Turkey, Portugal and Mauritius.

Stellenbosch has launched many initiatives implementing and addressing elevated standards of health and safety in the popular tourist destination, ensuring that they are ready to safely welcome local and international visitors.

Among the many initiatives is Stellenbosch Ready, a unique programme that meets three critical guest needs, including:

  1. WTTC validated health and safety protocols
  2. Adoption of health and safety protocols through staff training
  3. Flexible booking terms

“The WTTC stamp, together with our Stellenbosch Ready programme goes one step further in reassuring everyone that Stellenbosch is ready. Our destination is focused on recovery and trust is at the core of our business,” concludes Momberg. 

For more information on Visit Stellenbosch, visit www.visitstellenbosch.org

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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