18 C
Cape Town
Mon, Nov 23, 2020
Home Hospitality Stellenbosch Wine Region embraces environmental commitments by signing Porto Protocol

Stellenbosch Wine Region embraces environmental commitments by signing Porto Protocol

-

2 min read

Reaffirming the importance of sustainable environmental practices, Stellenbosch Wine Routes today signed the Porto Protocol, committing the leading wine route in South Africa to an accelerated contribution towards climate change mitigation. 

Launched by former US President Barack Obama in 2018, the Porto Protocol is a global sustainable initiative signed by companies across numerous industries. These have pledged to play their part in employing and sharing sustainable environmental practices to combat climate change.

“Stellenbosch Wine Routes become the first Southern Hemisphere wine region to join the ranks of global signatories of the Porto Protocol, all of which have committed to accelerating their focus and efforts, guiding their activity by good environmental practice principles and executing projects oriented towards the sustainability of the region,” says Mike Ratcliffe, Chairman of Stellenbosch Wine Routes. 

“As the leading wine tourism destination in South Africa, Stellenbosch recognises the leadership role it must play on climate change issues. We are committed as the entire wine and tourism ecosystem of Stellenbosch to lead the way in environmental protection and to foster good environmental principles among all our stakeholders,” says Ratcliffe.

The recent launch of Visit Stellenbosch, a new Destination Marketing Organisation (DMO), unifies all Stellenbosch tourism stakeholders under one umbrella with the objective of growing the tourism and experience economy in Stellenbosch for the benefit of all communities.

“Central to that mandate is ensuring that Stellenbosch is known as a place where people come to discover, learn, create, start-up, launch and bring into being. This is a destination that pioneers innovative and scalable high-impact solutions to tackle pressing, social, economic and environmental issues. We have a responsibility to confront the biggest issues,” adds Ratcliffe.

Among the initiatives already being employed by members of Stellenbosch Wine Routes aimed at sustainability, biodiversity and conservation include the Integrated Production of Wine, a voluntary sustainability scheme established by the South African wine industry in 1998, WWF Conservation Champions and the establishment of three large conservancies in Stellenbosch, including the Greater Simonsberg Conservancy, the Bottelary Hills Conservancy and the Banhoek Conservancy.

CEO of Taylor’s Port and Chairman of the Porto Protocol, Adrian Bridge, highlights the wine industry’s role in leading from the front to mitigate the harmful impact of climate change.

“The wine industry suffers directly from climate change and is therefore well placed to lead the movement aimed at finding solutions towards a better environment. We are all responsible and we cannot afford to waste any more time. We need to act now,” says Bridge.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

Must Read

Fedhasa urges Insurers to ‘do the right thing’ as the hospitality industry continues to bleed

Fedhasa has condemned Santam’s decision to appeal the unanimous decision by a full bench of the Western Cape High Court requiring the...

Airlink and Amadeus partner to boost growth and enhance the traveler experience

Airlink adopts Amadeus solutions that will allow its customers to benefit from a better travel experience and improved efficiency as well as...

Five ways you can adapt your corporate travel programmes to the ‘new normal’ in time for 2021

FCM Travel Solutions today launched a travel policy benchmarking tool to help travel managers see how their policy compares to other businesses in their...

Detour. Travel that connects you, teaches you and changes you

Detour. Often defined as taking a roundabout route to visit somewhere along the way, and now a fabulous new touring style to...

Green light for WTM Africa’s live/hybrid event in April 2021

WTM Africa will go ahead from 07-09 April 2021 in the format of a hybrid event, delivering a significant ROI for exhibitors...