In a statement the group said that the new brand will drive significant incremental growth for IHG, with an expectation to open more than 200 voco hotels in attractive urban and leisure locations over the next 10 years.

voco, inspired by the meaning ‘to invite’ or to ‘come together’ in Latin, will combine the informality and charm of an individual hotel, with the quality and reassurance of a global and respected brand.

voco will focus primarily on conversion opportunities and will strengthen IHG’s offer in the $40 billion upscale segment, which is expected to grow by a further $20 billion by 2025.

“Working with high-quality individual and locally-branded hotels, this distinctive brand will offer owners the ability to drive higher returns through delivering a compelling guest experience and leveraging IHG’s powerful systems. This includes best-in-class revenue management and technology capabilities and IHG® Rewards Club, one of the world’s largest hotel loyalty programmes,” the group said in a statement.

The 144-room Crowne Plaza Nairobi Airport is located at the Jomo Kenyatta International Airport, the hub of Africa’s fourth largest airline. The hotel is situated within three minutes’ distance from the terminals and offers free pick-up and drop service to the guests, which provide added convenience to transiting domestic and international passengers. Additionally, the hotel is connected by road and provides an easy commute to various locations in the city, including the Wilson Airport.

Crowne Plaza Nairobi Airport features a fully equipped business centre with amenities like high speed internet and the availability of hassle free communication devices such as laptops. The business centre is being run by a professional secretarial team to help guests set up conference calls, organize seating arrangements and have access to the best equipment for a successful business trip.

Offering amenities for a broad range of visitors, the hotel features three large meeting rooms, a gym and roof top pool with a 180-degree view of the grasslands surrounding the Mombasa – Nairobi highway. A spa, specialising in relaxation and rejuvenation treatments provides the ideal way for business travellers to make the most of their down time, so that they are more productive during their work day. Located in the safest part of the country’s capital, the hotel also features in-house shopping facilities, that provides necessities, as well as authentic Kenyan curios. Additionally, Crowne Plaza Nairobi Airport offers tailor made wildlife safaris and excursions to the Nairobi National Park.

Guests visiting Crowne Plaza Nairobi Airport are able to enjoy the finest Kenyan brews as well as coffees from around the world and exciting dining options offering delectable international and local cuisine. Guests can also get a taste of authentic English dining and beverages at Velocity, a contemporary interpretation of an authentic English Pub.

On top of existing reward points earned for bookings on meetings, events or accommodation, IHG® Rewards Club members who book between now and 30 April 2018 — for any event and stays till 31 August 2018 — have the exclusive offer of earning an additional 100% reward points, capped at US$20,000 per event.

In addition to the promotional bonus points earned, members stand the chance to win 35,000 extra points by taking part in a social media contest. To participate in this monthly prize draw, members simply need to upload a photo on Facebook or Instagram that sums up their ‘world’ in three words, relating back to the theme of ‘Book. Meet. Enjoy.’, together with the hashtag #ihgbookerbonus.

Samantha Llewellyn, Vice President, Customer Loyalty Marketing, Asia, Middle East and Africa, IHG said: “As our way of thanking our IHG Rewards Club members for their valuable support, we want to reward them with the ability to earn 100% extra bonus points on their corporate and event bookings. We hope our loyal members will see the Booker Bonus promotion as the perfect opportunity to earn reward points faster, enabling them to redeem exciting benefits that are important and valuable to them.”

With their acquired promotional bonus points, members can look forward to redeeming a wide variety of rewards and benefits available in the IHG Rewards Club global catalogue.