Emirates passengers travelling to and through Dubai from January 1 until March 31, 2019 can benefit from My Emirates Pass privileges across participating retail and leisure outlets simply by presenting their boarding pass* and a valid form of identification.

Customers can take advantage of special offers across retail outlets and various leisure activities, including: up to 30 percent discount on spa treatments; up to 50 percent off on outdoor activities such as water sports and access to night golf courses; up to 50 percent discount on fine dining; and up to 30 percent off on popular shopping outlet stores. Customers can explore the many offerings available under My Emirates Pass by visiting emirates.com/myemiratespass.*

Mohammad Al Hashimi, Emirates’ Vice President, Commercial Products Dubai, said: “We are very pleased to announce the return of our signature Emirates Pass this winter, encouraging visitors to explore all corners of the UAE. Travellers coming into Dubai, whether for a short visit or a longer stay can now experience what this city has to offer for less, by taking advantage of special privileges across some of the best hotspots. With attractive discounts to over 500 locations – there’s something for everyone to splurge on this New Year.”

Dubai is an ideal holiday and stop-over destination, offering visitors world-class shopping, year-round sunshine and the finest restaurants. Visitors will be awed by the city’s eclectic, iconic landmarks, mesmerizing entertainment shows and adventurous outdoor parks.

Emirates connects its passengers to more than 150 destinations, in 85 countries, across 6 continents via a seamless stopover in Dubai. Passengers travelling in all classes can enjoy up to 4,000 entertainment channels on ice, up to 20MB complementary Wi-Fi and regionally inspired cuisine prepared by award winning chefs

The‘My Emirates Pass’ turns the Emirates boarding pass into an exclusive membership card, giving travellers exclusive offers and discounts within the UAE.

Emirates customers flying to or through Dubai between 1 June and 31 August 2018 can take advantage of a range of offers at some of Dubai’s best known hotspots by simply showing their boarding pass* and a valid form of identification.

My Emirates Pass gives customers exclusive offers at over 250 locations including world class restaurants. Special privileges are also available on a range of leisure activities including visits to thrilling theme parks or luxury spas across the city. For the first time, retail outlets have also been added to the mix giving special discounts at select fashion and fitness brands. To see all My Emirates Pass offers, please click here.

The family-friendly destination offers year-round sunshine, world-class shopping and restaurants, stunning beaches and iconic buildings. Visitors to Dubai can use My Emirates Pass to enjoy world-class attractions including Dubai Parks and Resorts which features three theme parks: Bollywood Parks™ Dubai, MOTIONGATE™ Dubai, as well as the region’s first LEGOLAND® Park and LEGOLAND® Water Park.

Emirates’ hub in Dubai provides direct connections to over 150 cities across its six-continent network including upcoming destinations to be launched this summer – Santiago, Chile and London Stansted. The airline offers excellent onboard service from an international cabin crew who come from 135 nationalities and speak over 60 languages. Emirates provides quality products and value for money with lie-flat beds in Business Class, the largest in-seat screens in the world in Economy class at 13.3 inches and up to 3,500 channels of on-demand entertainment on ice, its award-winning inflight entertainment system.

Those travelling with children can take advantage of Emirates’ extensive family offering from priority boarding at all airports to special kid’s meals, dedicated children’s entertainment on ice and exclusive toys and Lonely Planet Kids activity bags on board. Emirates Skywards, the airline’s award-winning loyalty programme, has also recently introduced an enriched offering called ‘My Family’ which allows family members to pool up to 100% of Skywards Miles earned on Emirates flights, and redeem rewards faster than before.