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South Africa’s Tourism Development Model Is Growing Up

For years, success in tourism development was measured by a single visible milestone: getting emerging businesses onto the floor of an international trade show....

Tourism Leaders to Gather in Cape Town as SATSA Unveils Conference...

As tourism enters a new phase of growth, innovation and global change, many of Southern Africa's leading tourism, business and conservation voices will gather...

Adventure Tourism generates billions for South African economy as industry targets...

New SATSA white paper highlights adventure tourism's untapped potential for sustainable economic growth and regional tourism development. SATSA, in partnership with Futureneer Advisors, has released...

SATSA Partnership Strengthens Southern Africa’s Adventure Tourism Sector

SATSA, the voice of inbound tourism in Southern Africa, has formalised a partnership with the Adventure Travel Trade Association (ATTA), the world's largest network...

Tourism’s triple-digit growth tells only half the story

JOHANNESBURG, 04 December 2025 - Overseas arrivals to South Africa are showing encouraging signs of recovery, but beneath the widely reported triple-digit growth figures...

SATSA warns against travel fraudsters

As South Africa gears up for its peak tourism season, SATSA, the Voice of Inbound Tourism in South Africa, is calling on travellers, overseas...

R100 Tourism Bracelet Powers Transformation ThroughInnovative Industry Campaign

Handcrafted South African flag bracelets fund transformation initiative that has already supported over 100 Black-owned tourism businesses The SATSA Tourism Business Incubator has unveiled an...

SATSA Vice Chairperson Appointed to SANParks Board

SATSA, the voice of inbound tourism, is delighted to announce that its Vice Chairperson, Rachel Nxele, has been appointed to the Board of South...

The ‘R500‑a‑day Challenge’: Weekend micro‑adventures near you

The Southern Africa Tourism Services Association’s (SATSA) newly released adventure tourism research, based on insights from nearly 7,000 respondents, shows that more than 30%...

SOUTH AFRICA IS OPEN, SAFE AND WELCOMING

SATSA responds to international commentary with facts, not fear JOHANNESBURG, 23 MAY 2025 — Recent headlines sparked by a widely publicised exchange between U.S. President...