As South Africa marks Tourism Month, Cape Town Tourism (CTT) and Visit Stellenbosch are joining forces to encourage visitors to stay longer and experience both destinations as part of a connected Cape journey.

The two organisations have signed a Joint Marketing Agreement (JMA), bringing together two distinctive destinations that complement one another within the same journey, from Cape Town’s coastline, city energy and cultural attractions to Stellenbosch’s wine, food, heritage, art, nature, shopping and unique local experiences.

The partnership will see the two organisations develop joint itineraries, share content and run collaborative campaigns across their digital channels, supported by joint media and trade activity. The focus will include domestic visitors during key periods such as school holidays, long weekends and the festive season, while also creating reasons to visit year-round and supporting efforts to address seasonality.

The collaboration will encourage visitors to extend their stay in either destination by adding the other to their itinerary, showing how two distinct destinations can work together to create a richer, longer Cape experience.

Joint content will showcase the breadth of experiences available across both destinations, with campaigns, competitions and giveaways creating further opportunities for tourism businesses on both sides to participate in shared storytelling. Joint media and trade engagement will also highlight the combined offering to travel journalists, travel sellers and other industry audiences.

Where relevant, international media and trade activity will position Cape Town and Stellenbosch together as complementary destinations within a longer South African itinerary. Enver Duminy, CEO of Cape Town Tourism, says: “Cape Town is a destination that can easily fill a holiday, but it is also the gateway to so much more of the Cape. Stellenbosch adds another dimension to the Cape Town experience, and vice versa. There is a real opportunity to encourage visitors to stay longer, explore more and experience the diversity of our region. This partnership gives us a platform to make that connection more visible, particularly during key travel periods and throughout the year.”

The City of Cape Town’s Mayoral Committee Member for Economic Growth, Alderman James Vos, adds: “Cape Town’s visitor economy is showing strong momentum, with 1.44 million international overnight visitors and 1.42 million domestic overnight trips recorded in 2025. The opportunity now is to turn that demand into longer stays, greater visitor spend and wider economic benefits. One of my fundamentals for tourism has always been that we must be soft on borders and strong on vision. Visitors don’t experience destinations by municipal boundaries, and neither should our tourism thinking. Our Tourism Framework recognises working with neighbouring destinations as an important way to improve geographic spread and grow the visitor economy. This partnership puts that into practice. By connecting Cape Town and Stellenbosch more deliberately, we can encourage visitors to stay another night, explore more and spend more. Every additional night creates opportunities across the tourism value chain, from accommodation and restaurants to attractions, guides, retailers and the many businesses and people who depend on tourism.” 

Annemie Liebenberg, CEO of Visit Stellenbosch, says: “Working with Cape Town Tourism allows us to connect two complementary destinations and create a stronger proposition for the region. It also has a very practical benefit for our tourism economy. Longer stays mean more visitor spend, more nights in accommodation and more opportunities for businesses across the tourism value chain to benefit. “Importantly, this partnership is also about addressing seasonality and creating reasons to visit across the year. When we work together to grow the overall tourism pie, there is greater opportunity for both destinations and for the businesses and communities that depend on tourism.” 

Stellenbosch recorded more than 1.35 million overnight visitors in 2025, contributing an estimated R13 billion in total economic impact. The partnership with Cape Town Tourism builds on the strength of both destinations while creating new opportunities to distribute visitor demand, increase length of stay and broaden participation in the tourism economy. For visitors, the message is simple: Cape Town and Stellenbosch. One more night. So much more to experience.

A proud milestone for the region, this first-of-its-kind initiative comprised five thematic categories reflecting the essence of Stellenbosch as a destination. Following an overwhelming response of over 90 submissions across three age divisions (7-18, 19-65, and 66+), official winners were announced at the official awards ceremony on 19 June, with each receiving R10,000 in prize money:

Taste 
Culinary culture, food artisans, markets, and local produce 
Amdanda Miti | Coffee Cafe Caffeine | Mixed Medium

Wine 
Vineyards, harvest, cellars, heritage estates, and wine lifestyle 
Sheulyn Raine Hobbs | Sips of Stellenbosch | Mixed Medium

Stay 
Hospitality, architecture, boutique hotels, and guesthouses 
Jared Christopher Delport | Stellenbosch Dutch | Oil Pastels

Experience 
Festivals, cycling, hiking, university life, and the arts 
Judith A Hapgood | Crag and Bone | Acrylic

Community 
The people of Stellenbosch, their diversity, heritage, and shared stories 
Beatrice de Villiers | Church Street | Mixed Medium

Considering the exceptionally high calibre of submissions, the judging panel introduced an additional award to recognise outstanding work:

Judges Award: 
Jade Lubbe | Kuluntu | Acrylic

Art of Origin Stellenbosch submissions closed on Monday, 25 May, with official judging completed on 3 June. Each submission was evaluated independently by a distinguished panel of five judges:

• Ashley Walters, Fine Arts Coordinator at Stellenbosch University’s Visual Arts Department
• Andi Norton, Strategic Management Consultant (Art and Education); Founder of KickstART; Trustee of the Stellenbosch Outdoor Sculpture Trust and Stellenbosch Art Mile
• Jett Jooste (“Theytjie”), Multidisciplinary Artist, Photographer, Filmmaker, Visual Artist and Photography Lecturer at Stellenbosch Academy of Design and Photography
• Dr Mike Mavura, Visual Arts Curator, Cultural Strategist, Educator and Director of Pamurove Foundation
• Xenia van der Meulen, Destination Marketing Manager at Spier; Art Project and Exhibition Advocate

Following the awards, Annemie Liebenberg, Chief Executive Officer of Visit Stellenbosch, highlighted the transformative power of the initiative on their community: “Beyond the competition itself, Art of Origin has fostered curiosity and connection across the town, encouraging deeper dialogue between residents and visitors from different generations and backgrounds.”

Coert Venter, Chairman of the Art Association Stellenbosch, added: “Art of Origin has achieved what we set out to do: to open the door to every generation and every corner of our community. The diversity and quality of submissions speak to the extraordinary creative heartbeat of this town. Art, at its core, invites us to slow down and look more carefully. To be present in a moment that might otherwise pass us by. This truth sits at the heart of Art of Origin, and at the heart of Stellenbosch itself.”

Liebenberg urges the public to view the exhibition, comprising over 90 artworks, at the PJ Olivier Art Centre until 25 June. “Go experience it for yourself. This is just the beginning of what we hope will become a cherished annual tradition that continues to elevate and celebrate Stellenbosch’s artists,” she concluded.

The winning artworks will feature in the 2027 Visit Stellenbosch Visitors Guide, sharing the essence of Stellenbosch with travellers across the globe and positioning the town as a destination brimming with unexpected firsts and unforgettable moments. For those wishing to acquire any of the exhibited pieces (excluding the winning artworks), please contact the Stellenbosch Art Association at admin@stellenboschkuns.co.za.

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STELLENBOSCH, SOUTH AFRICA – Stellenbosch has launched Art of Origin Stellenbosch, a town-wide art competition and exhibition bringing together every generation and creative community in the region for the very first time. Organised by Visit Stellenbosch in partnership with the Art Association Stellenbosch, the initiative is open to all: primary and high school learners, university students, emerging and established artists, township collectives, community groups, and creatives from the town’s senior living communities. Submissions are accepted across all mediums and across three age divisions: 7 to 18, 19 to 65, and 66 and above.

Winning artworks will be featured in the 2027 Visit Stellenbosch Visitors Guide, distributed to over one million prospective visitors worldwide, giving Stellenbosch’s artists international exposure on a scale rarely accessible to emerging or community-based creatives. Five thematic category winners will each receive R10,000 in prize money, with one artwork selected for the front cover of the guide. Submitted works will be exhibited at the PJ Olivier Art Centre, and the official opening and winners’ celebration will take place on 4 June 2026, followed by a public exhibition running from 4 to 25 June 2026.

“Stellenbosch has always been a creative town. But Art of Origin is something we have never done before, an open invitation to every artist, school, community collective, and resident of our senior living communities in our town to tell its story in their own voice. More than an art competition, this is a cultural movement,” said Annemie Liebenberg, CEO of Visit Stellenbosch

“This is a moment that belongs to every artist in Stellenbosch, not just the established ones,” agreed Mr Coert Venter, Chairman of the Art Association Stellenbosch. “Art of Origin is the first initiative of its kind in this town, one that genuinely opens the door to every generation and community. We’re bringing our community together by inviting a child from a Stellenbosch school, a township artist, and a painter from a senior home to all hang their work in the same exhibition.  That is the Stellenbosch we want the world to see.”

A Creative First for Stellenbosch

Art of Origin Stellenbosch is one of the most tangible expressions of Visit Stellenbosch’s new destination-wide brand positioning, Unexpected Firsts. Unforgettable Moments, and forms part of this expansive initiative celebrating innovation and milestone moments across the town. While rooted in this broader vision, Art of Origin stands as a distinctive cultural initiative in its own right, designed to leave a permanent creative and tourism legacy for Stellenbosch and the artists who call it home.

Artists are invited to submit original works across five thematic categories that reflect the heart of Stellenbosch:

• Taste: Culinary culture, food artisans, markets, and local produce
• Wine: Vineyards, harvest, cellars, heritage estates, and wine lifestyle
• Stay: Hospitality, architecture, boutique hotels, and guesthouses
• Experience: Festivals, cycling, hiking, university life, and the arts
• Community: The people of Stellenbosch and their diversity, heritage, and shared stories

Artists may enter across more than one theme, with each submission judged independently. All mediums are welcome, including painting, drawing, mixed media, digital art, and collage.

Important Dates

• Judging Session: Wednesday, 3 June 2026 | 14:00 – 18:00
• Location: PJ Olivier Art Centre, 3 Blom Road, Stellenbosch
• Soft Opening (First Thursdays): Thursday, 4 June 2026 | 17:00 – 20:00
• Exhibition Dates: 4 June – 25 June 2026 (Open to the public)
• Awards Evening (Winners Announced): Thursday, 18 June 2026

For submission guidelines, entry forms, and further information, contact: admin@stellenboschkuns.co.za or 079 084 6183

This regenerative tourism initiative supports local job creation, strengthens community pride and ensures safer, more enriching engagements between visitors and residents. In addition to two students from the Pinotage Youth Development Academy (PYDA), eight new trainees proudly serve the town as Tourism Assistants after completing their training on 23 October at the Bergzicht Training Centre. 

The programme is designed to transform talented local youth into the warm, welcoming faces of Stellenbosch – skilled ambassadors equipped to guide, inform and ensure a safe, authentic and memorable experience for the thousands of visitors Stellenbosch receives each year. 

“Sustainable tourism starts with people,” said Annemie Liebenberg, CEO of Visit Stellenbosch. “Through the Tourism Assistants Programme, we are investing in our youth while simultaneously elevating the quality of the visitor journey. This project embodies our commitment to regenerative tourism – tourism that leaves communities stronger, more skilled, and more connected than before.”  

Backed by Visit Stellenbosch and SITI, the initiative aligns with the town’s broader strategies for job creation, visitor safety and transformative public/private collaboration. A key goal is to create inclusive opportunities that enable local youth to take ownership of their future while playing a meaningful role in the tourism sector – one of the region’s largest economic drivers. 

“Through projects like the Tourism Assistants Programme, SITI is proving that impact-driven innovation doesn’t only belong in boardrooms – it belongs on our streets, in our communities, and in our people,” said Marinus Louw, Project Lead at SITI. “This is a practical step toward regenerating Stellenbosch’s tourism economy from the ground up – by empowering young people to step into visible, respected, and critical roles as ambassadors of our town.”  

This latest youth-focused initiative reflects Stellenbosch’s visionary approach to sustainable development and echoes the success of collaborative efforts like the recently launched “Rent-a-Cop” programme, also driven by SITI and Visit Stellenbosch partnerships. 

Executive Mayor Jeremy Fasser praised the Tourism Assistants Programme as “a shining example of what happens when communities, government and business work together with a shared purpose.” He continued: “In Stellenbosch, we don’t just talk about job creation – we create real, tangible pathways for young people to thrive. By supporting initiatives like this, we ensure that the benefits of tourism are shared, inclusive and sustainable.”   As the initial group of ten Tourism Assistants takes to the streets of Stellenbosch, their presence symbolises a new era of tourism – one rooted in local pride, inclusive economic participation and unforgettable visitor engagements. This is tourism with purpose.

Emeritus Professor Harold Goodwin, chair of the judging panel and founder of the International Centre for Responsible Tourism (ICRT), said responsible tourism is about making better places for people to live in and visit.

“All of the Global Responsible Tourism Award winners have explained what they took responsibility for, what they did and with what impact. We hope they will inspire other organisations to follow in their footsteps,” said Goodwin.

This recognition caps a breakthrough year in which T&V has so far channelled more than R1,000,000 in cash payments directly to local community partners – guides, hosts, cooks, artists and other entrepreneurs – through paid bookings and donations from guests, T&V and our partners.

“This award belongs to the people who make the experiences – our guides, hosts, cooks, musicians and storytellers,” said René Momberg, Head of Growth, Experiences & Partnerships at T&V. “The Global Silver recognises a consistent, collective effort by our community entrepreneurs, the Greater Stellenbosch Trust and other strategic partners that powers the work we do.”

“Our model for T&V is simple: co‑create with communities, keep the economics fair, and sell to the right buyers,” added Leana Kotze, Head of Strategy & Implementation at Greater Stellenbosch Trust (GST), T&V’s sole shareholder and long‑term backer. “With the right ecosystem support, responsible tourism amplifies every rand invested into community earnings. In 2025 we’ve seen this backing translate into at least five times that value in real local earnings.”

“Township and Village proves that responsible tourism isn’t a ‘nice-to-have’; it’s a powerful economic engine that creates dignity, ownership and sustainable livelihood,” said Annemie Liebenberg, CEO of Visit Stellenbosch. “As Stellenbosch’s tourism offering expands, T&V gives us the blueprint for ensuring that growth serves everyone, from the storytellers of Kayamandi to the artisans of Ida’s Valley. The T&V enterprise creates pathways to prosperity that honour our communities’ heritage while providing unique, enriching visitor experiences. That’s community tourism leadership at its finest!”

Powered by people and partners

None of this is possible without our community partners across Kayamandi, Ida’s Valley, Kylemore, Pniël and Jamestown – the entrepreneurs who open their communities and homes, share their stories and co‑own the experiences.

We also acknowledge our current and historic strategic partners whose patronage makes inclusive tourism work: the Greater Stellenbosch Trust, Cause Development Agency, Visit Stellenbosch, Cape Winelands District Municipality, Stellenbosch Municipality, Department of Economic Development and Tourism in the Western Cape (DEDAT) and Old Mutual Foundation.

The story of this year (highlights)

• Quality demand, real earnings: Large group bookings from Edwin Doran Sports Tours and Fairfield Tours, plus spectacular craft‑shop sales put consistent money into local hands.
• Experiences made with – not for – communities: Constant renewal and refinement of offers across home dining, heritage walks, music and craft in all communities we work in.
• People before product: A new guide cohort trained and mentored with regional partners – building careers, not just shifts.
• Doing it right: Completion of the Western Cape Department of Economic Development and Tourism-sponsored Sustainable Tourism Enterprise Programme (STEP) and adoption of a robust policy suite.

About Township & Village

Township & Village is a community‑based tourism initiative in Stellenbosch that co‑creates and delivers experiences led by local residents – from heritage walks and storytelling evenings to home dining, music and craft. The model prioritises dignity, ownership and fair economics for community partners and aligns with international responsible tourism standards.

Media enquiries & bookings
Website: townshipandvillage.co.za
Email: reservations@townshipandvillage.co.za
Insta and FB: @townshipandvillage

Notes to editors

• Awards: Responsible Tourism Awards 2025 – Global Silver (Peace, Understanding & Inclusivity; sponsored by Sabre); WTM Africa Responsible Tourism Awards 2025 – Gold (same category).
• 2025 milestone: R1,000,000+ paid in cash directly to community partners (Jan–Oct 2025).

Media assets: High‑res images and interviews on request.

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Stellenbosch – One of South Africa’s most captivating garden lifestyle celebrations, Garden Town Stellenbosch, returns from 31 October to 9 November 2025, promising to dazzle garden lovers, green-fingered enthusiasts and families alike. Organised by Visit Stellenbosch, this flagship event features the expanded Stellenbosch Garden Show & Market; a vibrant, must-see highlight of the botanical celebration.

Set against the striking backdrop of Stellenbosch’s historic Town Hall, the 2025 Garden Market will once again delight visitors with a tranquil tea garden and a curated selection of plants, gardening treasures, décor, and inspiration. As the lively heart of Garden Town Stellenbosch, the Market anchors a celebration that comes to life across the town’s gardens, venues, and open spaces. This year’s event ups the ante with immersive displays, hands-on workshops, and a jampacked programme that celebrates the joy and beauty of gardening in all its forms.

The Garden Market: A Botanical Treasure Trove

A paradise for plant lovers and taste makers (or inspiration hunters), the Garden Market brings together over 60 curated stalls offering:

• A wide selection of indoor and outdoor plants
• Rare and indigenous plant species
• Art, botanical home decor and crafts
• Tasty culinary treats and artisanal food products

Complete your Garden Show experience with a cup of tea and cake at the charming tea garden, set among the display installations at the Town Hall.

Award-winning Display Gardens

Visitors can explore immersive gardens by some of South Africa’s most celebrated landscape designers, including:

• Life Green Group, recipient of the South African Landscapers’ Institute (SALI) Double Gold Award and 2025 Trophy for Best Interior Plant scaping Project in South Africa, bring sophisticated and sustainable design to life inside Town Hall.
• Alan Dawson Gardens, multiple 2025 SALI Gold winners and Overall Winner of the SALI Awards of Excellence, will showcase the acclaimed “House Venn Coniston” project that merges luxury with ecological sensitivity.

Rooted in Knowledge: Events & Workshops

At the heart of this year’s Garden Show programme, the Town Hall series brings together leading voices in sustainable gardening, food systems and rewilding. Experts Loubie Rusch, Nikki Brighton and Sue Buckland share practical insights on indigenous edibles, foraging and climate‑resilient gardening – inspiring visitors to grow and live more lightly on the land.

Beyond the Town Hall, Garden Town extends throughout Stellenbosch with guided walks, creative workshops and unique experiences across farms, vineyards and gardens.

Highlights include:

• Peace of Me Mosaic Birdfeeder Workshop – create a beautiful mosaic birdfeeder with Kim Schwerdtfeger on 1 November.
• Birding with Jacques Gilliomee – a serene morning of birding at Weltevreden Estate, led by expert birder Jacques Gilliomee.
• Guided walks with Diane Harper – experience the beauty of the Dylan Lewis Sculpture Garden (usually open by private appointment only) with knowledgeable guide Diane Harper.
• Garden Town Vineyard Run on 8 November – a scenic trail run through the Bottelary Hills Vineyards and Renosterveld from Neethlingshof Wine Estate.
• Zevenwacht 4×4 Wine Adventures – exhilarating 4×4 tours through critically endangered Swartland Granite Renosterveld, followed by wine tasting and a charcuterie platter.
• Spier Food Garden Self-Harvesting – harvest your own produce from the food garden on Tuesday to Saturday mornings between 9-11am.

Don’t Miss: The Iconic Flower Parade on 4 November

A bloom-filled highlight, the annual Flower Parade will start at Die Braak on 4 November 2025 from 6.15pm to 7pm. Bring your family, wear your most whimsical flower crown, decorate your bike or pram, and join the joyful pageant of petals parading through the town centre. This free event invites everyone to celebrate the power and beauty of nature, Stellenbosch style!

This year’s parade is made even more special as the winners and participants of the annual Mayoral Gardening Competition will once again be announced and celebrated at the end of the parade, inspiring us all to nurture our own green spaces.

Exclusive Garden Visits

Explore both private and public gardens throughout Stellenbosch offering insights into design, sustainability and indigenous planting techniques.

Garden Town Stellenbosch 2025 is more than a garden show; it’s a vibrant community movement celebrating the harmony between people and plants, creativity and conservation. Whether you’re a horticulturist, a home gardener, or simply hungry for a breath of fresh air and flowers, this is an event not to be missed.

“Our vision for Garden Town is to create a space where sustainability, culture, wellness and beauty meet,” says Annemie Liebenberg, CEO of Visit Stellenbosch. “Whether you’re an avid gardener or simply someone who delights in nature, this celebration belongs to you.”

Stay tuned for more updates, full programme, ticketing and workshops at http://gardentown.visitstellenbosch.org

Stellenbosch’s historic Town Hall will host its first-ever classical music spectacular as part of the renowned Garden Town Stellenbosch celebrations, featuring the full Stellenbosch City Orchestra and leading South African vocal talents on 2 November 2024.

The Garden Town Classics concert is set to be a highlight of the annual Stellenbosch Garden Town event, running from 25 October to 2 November 2024. This celebrated garden and lifestyle event is a vibrant showcase of the region’s horticultural heritage through open gardens, botanical displays, workshops, talks and garden tours.

“A magical evening of classical music under the stars, set against our historic Town Hall – this is Stellenbosch at its finest,” says Elmarie Rabe, Marketing Manager of Visit Stellenbosch. “By bringing together our town’s architectural heritage, musical excellence and horticultural beauty, we’re creating a signature event that we hope will become a cherished annual tradition for Garden Town – just as beautiful as the other much loved Garden Town activities.”

Under the baton of Dr Paul Loeb van Zuilenburg, the Stellenbosch City Orchestra will accompany an exceptional lineup of classical stars: sopranos Janel Speelman and Lynelle Kenned, tenor Louis Loock, and baritone Niël Rademan. The majestic façade of Stellenbosch Town Hall will provide a fitting backdrop for this exclusively produced programme.

The evening promises a captivating blend of beloved melodies from classical, musical theatre and opera repertoires, including selections from La Bohème, Die Fledermaus, Les Misérables, The Sound of Music and Phantom of the Opera.

Drawing inspiration from the festival’s garden theme, the programme will feature nature-inspired compositions including the “Flower Duet” from Lakmé, “Barcarolle” from The Tales of Hoffmann, and the “Vilja Song” from The Merry Widow. Audiences will also enjoy orchestral favourites such as Strauss’s Blue Danube waltz and excerpts from Vivaldi’s Four Seasons.

Come early, stay inspired. Before the concert begins, take the opportunity to immerse yourself in the beauty of the gardening exhibition and explore the botanical-inspired market, located in the Town Hall. From unique plants and blooms to artisanal garden products, there’s something for every green thumb to discover. With so much to see, it’s the perfect way to round off your evening in Stellenbosch before settling in for a spectacular night of classical music under the stars.

Tickets are limited, so book yours today and be part of this unforgettable event!

Purchase tickets at Plankton here.

Garden Town Stellenbosch, one of South Africa’s anticipated garden and lifestyle celebrations, is set to enchant visitors from 25 October to 3 November 2024. This ten-day extravaganza promises a captivating blend of horticultural splendour, cultural richness and community spirit that has become synonymous with Stellenbosch’s warm hospitality.

The 2024 event introduces an exciting new highlight, Garden Town Classics, an open-air concert set against the backdrop of the historic Stellenbosch Town Hall. This addition promises to elevate the experience, combining visual and auditory delights.

Jeanneret Momberg, CEO of Visit Stellenbosch, comments on this year’s colour inspiration, Pantone’s Colour of the Year, Peach Fuzz: “Peach Fuzz embodies the spirit of Garden Town Stellenbosch – warm, inviting and full of life. This hue also perfectly complements our exciting new addition, Garden Town Classics, where music and nature harmonise under the stars. It reflects our commitment to creating a welcoming environment that nurtures both our natural spaces and our community bonds, offering a multisensory experience that celebrates the beauty of Stellenbosch.”

Key features of the 2024 festival include:

• Private gardens: Visitors can explore exclusive private gardens, offering unique insights into personal horticultural creativity and design.
• Public gardens: Showcasing a variety of plant collections, landscaping techniques and sustainable gardening practices, these spaces provide inspiration for both seasoned gardeners and newcomers alike.
• Workshops, talks and tours: A comprehensive programme of educational sessions led by industry experts will cover topics ranging from sustainable gardening to landscape design.
• Flower parade: The vibrant Flower Parade on 29 October celebrates local harvest and creativity, bringing the community together in a colourful display.
• Neelsie Film Festival: Watch a curated selection of garden and nature-themed films, offering a cinematic celebration of horticulture and environmental themes.
• Middedorp activations: The heart of Stellenbosch will come alive with floral installations, pop-up gardens and interactive displays, transforming the town centre into a walkable garden experience.
• Wrap-up ride: The festival concludes with a cycling event on 3 November, allowing participants to experience Stellenbosch’s natural beauty on two wheels.

Garden Town Classics
Taking place on 2 November 2024, this year’s event highlight is the inaugural open-air concert featuring the Stellenbosch City Orchestra conducted by Dr Paul Loeb van Zuilenburg and accompanying local classical stars including Janel Speelman (soprano), Lynelle Kenned (soprano), Louis Loock (tenor) and Niël Rademan (baritone), who is also involved in putting the concert together.

The programme will showcase beloved melodies from classical, opera and musical theatre repertoires, including nature-inspired compositions. With seating for 600 attendees, this event promises to be a harmonious blend of music and natural beauty.
Garden Town Stellenbosch serves as a catalyst for sustainable tourism, further positioning Stellenbosch as a leading destination.

“Our goal is to transform Stellenbosch into a premier destination for garden, nature and cultural enthusiasts,” says Momberg. “We’re fostering a deeper appreciation for our region’s natural beauty and cultural heritage while boosting local tourism and driving economic growth and social cohesion.”

Garden Town Stellenbosch 2024 is supported by Stellenbosch Municipality, Stellenbosch Publicity & Marketing (SPM), Visit Stellenbosch and Stellenbosch Wine Routes.

For more information and to plan your visit, please go to gardentown.visitstellenbosch.org.

Stellenbosch is turning up the heat with an exciting lineup of new restaurants, tasting rooms, outdoor adventures, Travelstart travel packages and luxury accommodations this winter. The Stay and Play Winter campaign returns this year to invite you to explore the region’s hospitality and wine culture, with special offers to stay longer and experience more.
Plus, you could save when you book your Stellenbosch package getaway with Travelstart.

“From incredible new restaurants to exclusive winemakers dinners and tasting pairings, stunning new villa accommodation and the return of Wine Town Stellenbosch, there’s more reason than ever to linger longer in our warmhearted town,” says Jeanneret Momberg, CEO of Visit Stellenbosch. “Our Stay and Play Winter offers showcase this exciting line-up, making it the perfect season to discover the magic of winter in Stellenbosch. Our partnership with Travelstart gives you even more reason to book and save.”

Book & save with Travelstart:
Get up to R1,000 off when booking a package deal that includes flights to Cape Town and a minimum two-night stay in Stellenbosch at selected properties. Travel before 15 September 2024. Terms and conditions apply. Book here.

What’s new in Stellenbosch:

Hot wining and dining

Stellenbosch’s culinary scene is buzzing with new dining options, offering an array of flavours and atmospheres to suit every palate. Among the newest additions are De Vier, Hoseki at Delaire Graff Estate, Rykaarts at Longridge Wine Estate, VUUR Restaurant (trendy fire cooking), Wijnhuis Restaurant, Lievland Café, and the latest addition to the culinary scene – Melfort at Annandale Wine Estate.

“Another exciting initiative is Onderstok, a group of elite Stellenbosch chefs working together to sharpen their competitive edge and to lift the creative energy of Stellenbosch’s food offering, making Stellenbosch the true heartland of gastronomy,” adds Momberg.

Exclusive winemakers dinners

The wine and culinary capital of South Africa offers exclusive winter winemakers dinners (and a few lunches) hosted by Stellenbosch’s top winemakers at renowned local restaurants.
“These intimate events offer a unique opportunity to savour expertly paired dishes with exceptional wines, providing a truly special culinary experience,” says Momberg.
Winemakers dinners will be hosted at:

• 18 July: Waterford Estate with Shiraz, Fire and Smoke
• 25 July and 29 August: Erinvale Hotel is hosting multiple winemaker evenings in the Magnolia Social Lounge
• 26 July: Cavalli hosts husband and wife winemaker team, Rianie and Louis Strydom
• 30 & 31 July: Weltevreden Estate is hosting a Bertha’s Wine Dinner with chef Cornelle Minnie on 31 July and a Winemaker’s Dinner at Bertha’s Wine Bar on 30 July
• 1 August: Blaauwklippen is hosting a 5-course lunch and wine pairing with winemaker Narina Cloete
• 16 August: Dusk is hosting Aslina Wines
• 25 August & 29 September: Spier will host a Shiraz Exploration Dinner (25 August) and Legacy By Vintage event (29 September)

New Villa Accommodation

For winter getaways with family or friends, such as an indulgent girls’ weekend away or multigenerational family trips, Stellenbosch’s latest villa accommodations ensure there is enough room for everyone.
New villa accommodation options include:

• Hazendal Estate Manor House
• Petites Boules Manor – offers 3 rooms
• Bonne Esperance Villa – offers 3 rooms
• Middedorp Villa (with additional apartments)
• Jordan Estate’s The Villa

New wine tasting rooms & pairings

Wine enthusiasts will be delighted by the new wine tasting rooms that have opened across Stellenbosch. Notable new spots include Stellenbosch Reserve, Winshaw Vineyards, Grangehurst, Deux Frere, Lievland Vineyards, Kaapzicht and Joubert Family Wines.

Creative new pairings include Alto’s Wine & Winter Canapes, Ernie Els Wines’ wine and canape tastings, Blaauwklippen’s wine and honey gummies, Warwick’s Lakrids and wine pairing and Spier’s Sip & Soup. Van Ryn’s Brandy Distillery is another hot stop for brandy and chocolate pairing tastings.

Warm up in the outdoors

The Blaauwklippen Wine Trail offers an 8.5km trek through picturesque vineyards, including tastings at Dornier and Stellenzicht. For a unique water experience, visitors can try trendy eFoiling at Devonbosch Dam. 

Live music and entertainment

Stellenbosch’s vibrant music scene continues to thrive with live performances and special events. Enjoy First Friday at Cavalli featuring a set menu and live music or unwind with Sunday evening sessions at Petites Bulles and Delheim’s Cheese Fondue Sundays with live music.

Wine Town Stellenbosch

The much-anticipated Wine Town Stellenbosch, a 7-day wine-themed celebration returns from 29 July to 4 August 2024. This event offers a week-long celebration of wine, food and family-friendly entertainment, making it a highlight of the winter season in the Winelands. Be sure to book accommodation early.

“Our exclusive Stay and Play winter deals on accommodation and experiences make it easier than ever to enjoy all that Stellenbosch has to offer without breaking the bank,” says Momberg.

Plan your itinerary today at www.stayandplay.visitstellenbosch.org. and follow Visit Stellenbosch on Facebook and Instagram.

A pioneering alliance has been established by Stellenbosch’s finest chefs with the aim of fostering next-level creativity and collaboration. Spearheaded by Shaun Scrooby of VUUR Restaurant and Bertus Basson, a household name in South African foodie circles, the Onderstok food creative furthermore seeks to nurture talent and push the boundaries of culinary innovation.

The choice of the Onderstok name, says Bertus, intentionally strengthens the association between food and Stellenbosch’s reputation for fine wine. The concept evolved over the period of a year from discussions between Bertus and Stellenbosch Wine Routes manager, Elmarie Rabe. The aim was finding ways through respective organisations to continue raising the bar on the Stellenbosch offering.

“Onderstok is Afrikaans for rootstock – the mostly subterranean part of a vine onto which grape varieties are grafted,” he says. “As with food, a good result requires a good foundation and Onderstok will be our seedbed.

“Onderstok will foster creativity, knowledge sharing, and excellence among culinary professionals,” he says. No culinary collaboration on such a scale exists in Africa, re-affirming Stellenbosch’s position as leader in this field. The organisation was formally established at a recent meeting of 18 of Stellenbosch’s elite chefs.

“Stellenbosch bursts with creative chef talent,” says Shaun Scrooby, a world-traveller now having settled with his fire-cooking enterprise at Remhoogte Estate. “The region has some of the most innovative chefs not only in the country, but Africa as a whole. The richness of our local produce and the dynamism of our community position us perfectly to lead Africa’s culinary conversation.”

According to Bertus, famous as a TV chef and string of restaurants, the essence of Onderstok is about reigniting passion and creativity, which is the bedrock of the cooking business. “In the rush of the day-to-day, it’s easy to lose sight of our passion—the true driver of our ventures. Onderstok re-centres our focus.”

Furthermore, Onderstok provides an essential vehicle for mentoring and inspiring the next generation of talent, including chefs de partie and sous chefs. It is open to seasoned chefs but also welcomes aspiring chefs too. Plans include high-profile culinary conferences and workshops, with international representation. Member meetings take place every three months, with each session to feature presentations on new or interesting techniques, philosophies, and innovations.

“With Onderstok, we set the stage for Stellenbosch to be synonymous with not only exquisite wines but also unparalleled gastronomic excellence,” says Scrooby.

In addition to Scrooby and Basson, chefs attending the inaugural meeting were PJ Vadas (Vadas Smokehouse & Bakery), Fabio Daniels (Rust en Vrede), Lucas Carstens (Cavalli Restaurant), Marthinus Ferreira (Jordan Restaurant with Marthinus Ferreira), Drikus Brink (Clara’s Barn and Geuwels), Mike Fuller (Spek en Bone), Daniël Oosthuizen (Eike and Kantien Restaurants), Marcus Gericke (Chorus Restaurant), Jess van Dyk (Post & Pepper), Callan Austin (Dusk Restaurant and Nocturne), Paul Prinsloo (Gåte Restaurant at Quoin Rock), Matt van den Berg (Mertia Restaurant), Garth Bedford (Joostenberg Bistro and De Kraal), Cornelle Minie (Weltevreden and B-Collection), Carolize Caarstens (née Coetzee) (Tokara Restaurant) and Marco Cardoso (Die Eetkamer). Foodie writers, photographers and TV producers Errieda and Ian du Toit also attended the inaugural meeting with Elmarie Rabe.

For more information, contact: info@wineroute.co.za or 021 886 4310, or follow @Onderstok on Instagram.