17.1 C
Cape Town
Tue, Mar 30, 2021
HomeTravel technologyThree things robots can’t do better than humans (and two things...

Three things robots can’t do better than humans (and two things they can)

-

4 min read

There has been no shortage of predictions about how advances in artificial intelligence and robotics will replace humans in all kinds of jobs.

Financial services company Deloitte recently published its 2019 Global Human Capital Trends report, looking at how technology will impact international and South African companies.

One of the key focus areas of the report is how automation is expected to impact major companies. In South Africa, more than half of respondents (51%) said they are exploring automation and 58% state they are using automation to replace repetitive work.

However, before we succumb to a dystopian view of the future where robots rule the world, let’s have a look at the areas where robots will never be able to outperform humans.

  1. A robot can’t feel empathy

Imagine you’ve overslept and missed your flight. You were supposed to present at an important conference but the likelihood you’ll make it in time now seems slim. You reach out to your trusted travel agent, but instead of a human consultant, you reach a robot with an automated response.

“When dealing with a crisis or stressful situation, humans want to be able to reach out to other humans. While a chatbot or robot may help them rebook, it’s the human-to-human sympathy when the customer calls a representative that will give a brand it’s customer service cred,” says Oz Desai, GM Corporate Traveller.

Human listening is critical in many ways. A successful attorney once said that the key to a happy client is listening for about 20 minutes. The client wants to be heard. The lawyer may realise that what the client wants is impossible, but arguing about that point too soon results in a frustrated client.

  1. Robots can’t think critically or creatively

Research by management consultants McKinsey and Company suggests fewer than 5% of occupations can ever be entirely automated by existing technology. The reason is that most jobs require critical and creative thinking.

Even the most mundane business decisions rely on creativity. A bank president can find a management approach that better engages its workforce. A hotel executive can tweak furnishings to reflect the lifestyles of millennial customers. This is not robot territory.

In the business travel landscape, professional travel consultants add value through their critical and creative thinking when ticketing the most complex routes, or when helping companies achieve vital savings. Says Desai: “A human consultant can help companies understand how staff travel, inform the company strategically how they can manage their travel better, and help them make appropriate changes to achieve a greater return on their corporate travel investment.”

  1. Robots can’t establish trust or loyalty

According to a new study from software company Calabrio, the vast majority (61%) of consumers say human interaction, not digital, keeps them loyal.

Although digital is paramount in creating a compelling and relevant consumer experience, 74% say they are more loyal to a brand if they can speak to someone local in person. 43% of all respondents in the survey would consider switching to a competitor if speaking to a service rep was not an option.

Symbiosis is the way of the future

Although there will always be intrinsically human qualities that robots simply can’t duplicate, Artificial Intelligence will have the upper hand in other areas. To cite two examples; robots don’t need sleep, nor do they ever get bored of repetitive tasks.

Says Desai: “Corporate Traveller recently launched chatbot Sam:]. This chatbot is available 24/7 guaranteeing business travellers immediate access to their itinerary and important information at any given time, no matter in which time zone. This 24/7 support is difficult to replicate for human consultants.”

Achieving business success in the future will depend on a blended approach to technology with the right balance between human and artificial intelligence, according to Desai. “Our blended approach to travel means we know the value that our service-based business model adds when complemented by technology to drive further efficiencies for our client base.”

Travel bots like Sam:] enable the Travel Management Company to combine human service with technology and create a more advanced level of customer service while cutting costs. TMCs are best placed to assist with travel bots because they know the business travel environment intimately.

The Deloitte report echoes Desai’s thoughts and states that it’s time to put the “robot-apocalypse” theme to rest for good. “Instead of displacing human workers and redesigning jobs, organisations are “recoding” work and finding that humans and bots are working side by side to improve output and productivity for society and the business.”

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

Must Read