Travel Agency Association Applauds American Airlines’ NDC Strategy Shift, Urges Ongoing Dialogue

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The World Travel Agency Association (WTAAA) applauds American Airlines for its willingness to listen to the travel agency community’s concerns and take decisive action. In re-evaluating its distribution strategy, the airline has reversed its policy of linking AAdvantage loyalty points exclusively to NDC bookings with preferred sellers.

Otto de Vries, Executive Director WTAAA, says: “It takes immense courage to reassess past actions, and we recognise this as a pivotal step towards fostering better communication and collaboration within the travel industry.”

We would like to specifically acknowledge the critical role played by our esteemed members, the American Society of Travel Advisors (ASTA), the Association of Canadian Travel Agencies and Travel Advisors (ACTA) and the Latin American Tourism Forum (FOLATUR), who represent 11 associations and federations of travel agencies in Latin America, in advocating for the interests of travel agents and ensuring their voices were heard.

We hope this development will pave the way for American Airlines to rebuild constructive relationships with travel agents and advisors worldwide and recognise the tremendous value they provide in delivering a seamless and personalised experience to travellers. “WTAAA stands ready to facilitate such discussions and foster collaboration among all parties involved,” says de Vries.