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Home Retail travel WTM Africa, Asata partner to host travel agents' academy

WTM Africa, Asata partner to host travel agents’ academy


2 min read

WTM Africa, in partnership with the Association of Southern African Travel Agents (ASATA), has launched the ASATA Travel Agents’ Academy, which will be hosted at the WTM Africa 2020 event from 6-8 April 2020 at the Cape Town International Convention Centre.

The ASATA Travel Agents’ Academy has been structured to support the ASATA Professional Programme (APP), an online system that recognises travel agents’ expertise, qualifications and practical skills to achieve professional recognition by ASATA and ultimately, a professional designation as either a travel practitioner or travel advisor.

The ASATA Travel Agents’ Academy will be offering four 45-minute content sessions which will be in the form of training sessions. Travel consultants who attend these sessions will be able to use the Certificate of Attendance received to gain Continuous Professional Development Points (CPD) towards their APP designations i.e. they will be awarded 5 CPD points per session attended. The topics covered during each training session will be aligned to the APP.

Attendance to the ASATA Travel Agent’s Academy is free of charge, but pre-registration will be mandatory.

Megan Oberholzer, portfolio director: travel, tourism and sports portfolio for Reed Exhibitions South Africa says the partnership will offer unique development opportunities for South African travel agents.

“The establishment of the ASATA Travel Agents’ Academy, in partnership with WTM Africa, is going to add exciting opportunities for agents to gain cutting-edge insights at WTM Africa 2020, she says. “We are excited to be able to meet the high demand that has inspired this initiative and look forward to working with ASATA to grow it even further in the coming years.”

ASATA CEO Otto de Vries agrees that the benefits offered to travel consultants through the ASATA Travel Agents’ Academy are vast. “The ASATA Professional Programme is a key initiative aimed at driving professionalism within the travel sector. We are thrilled to be entering into this partnership with WTM Africa which will enhance opportunities for travel consultants to achieve their SAQA-accredited designations,” he says.

For more information on the ASATA Travel Agents’ Academy visit World Travel Market Africa.

The ASATA Travel Agents’ Academy will be held in the Destination Theatre on 8 April 2020.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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