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The group has partnered with the Zimbabwe Tourism Authority to grow Chinese tourist arrivals in the country as the tourism regulator is making strides to double arrivals this year going forward.
As part of the deal, Touch Road has already guaranteed that the country will receive at least 350 tourists and investors monthly. Touch Road International Holdings Group Chairman Dr He Liehui, who was also appointed Zimbabwe’s tourism ambassador to China, said while his organisation’s efforts are centred on increasing the number of Chinese tourists to visit Zimbabwe, the group is also focused on building hotels in the country.
“Our plan is to grow Chinese tourist arrivals in Zimbabwe and we want people to know that there are many beautiful places in the country that people can visit and see the history and culture of Zimbabwe. Every month we will bring 350 people to Zimbabwe and we are also planning to setup hotels in Zimbabwe to accommodate the tourists. Our top priority is on setting up hotels in Harare and the Victoria Falls, but in the long run we are looking at other regions of the country,” he said
Dr Liehui could not, however, divulge detail pertaining the size of investments that the firm will make towards the project arguing that the amount will be determined once negotiations with Government are complete.