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Overtourism, chatbots and the rise of social media influencers were among the main travel trends that emerged within the travel industry in 2017. This is according to a trends report compiled by specialist Cape Town-based travel content and marketing agency, Big Ambitions.

The ‘Snapshot of Travel in 2017 and Beyond’ looked at several of the trends that have affected and are likely to continue to affect the travel space in 2018 – from travel technology and security, to political and economic influences.

“Over the past year, we’ve seen a lot of focus on safety and security as it pertains to travel – not only in terms of physical safety, but also in terms of the protection of data and identity theft.

“In a world where no destination can claim to be safe anymore, leisure and corporate travellers need to be prepared to deal with the unexpected. This is potentially another reason why we’re seeing a re-emergence of a travel professional who can provide advice and peace of mind,” says Natalia Rosa, Managing Director Big Ambitions.

In the world of business travel, there has been a clear shift towards personalisation and consumerisation, putting the business traveller in the pound seat as companies work to reduce the wear and tear experienced by frequent business travellers.

New destinations for South Africans, innovation in travel products and travel bans and new regulations also make an appearance in this year’s report.

“The travel industry is an exciting, dynamic space because of its potential for disruption. We are seeing significant changes to the way in which travel is sold and bought, new products that incorporate artificial intelligence, and deals that see traditional travel companies evolve to remain relevant in this disrupted environment.”

To view the full trend report, click here or email for more information.