8.5 C
Cape Town
Fri, Jul 30, 2021
HomeTourism MarketingBotswana Tourism officially joins WTTC as Destination Partner

Botswana Tourism officially joins WTTC as Destination Partner


1 min read

The World Travel & Tourism Council (WTTC) yesterday welcomed the Botswana Tourism Organization (BTO), as its newest Member and the first Destination Partner from Africa.

BTO joins peers from tourism authorities across North America, the Middle East and Europe to become the organisation’s sixth Destination Partner since launching the Membership category in April at our 2018 Global Summit in Buenos Aires.

WTTC represents the global Travel & Tourism private sector and its newest membership category, Destination Partner, amplifies the voice of major National Tourism Organizations (NTOs) and Destination Management Organizations (DMOs) from across the globe.

Gloria Guevara, President and CEO, WTTC, said, “I am delighted to welcome Botswana Tourism Organization as WTTC’s first African Destination Partner. Travel & Tourism is a vital part of Botswana’s economy contributing 11.5% of the nation’s economy last year and sustaining 76,000 jobs.”

“The inclusion of Botswana Tourism Organization as a Destination Partner helps to broaden WTTC’s representation of the global Travel & Tourism sector, allowing us to more effectively advocate for tourism actors and key issues worldwide.”

Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

Must Read