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Emirates, the world’s largest international airline and South African Airways (SAA), the South African flag carrier, are expanding their strategic cooperation with enhancements to its codeshare agreement, opening up new destinations for both Emirates and SAA customers.
Pending governmental approval, SAA and Emirates have signed an enhanced commercial partnership which will see the relationship between the two carriers grow and strengthen their already successful codeshare agreement signed in 1997, across a wide spectrum of commercial and customer touch points.
“This agreement marks a significant forward step in the execution of our strategy and in transforming our business. It will enable us to explore and leverage synergies between ourselves in a much more enhanced relationship of mutual benefit. Our route network and that of Emirates complement one another. The expansion of our partnership will further strengthen key focus areas of the implementation of our turnaround plan,” says SAA CEO Vuyani Jarana.
“We remain deeply committed to our decades-long relationship with SAA, and the forthcoming expansion of our codeshare agreement is an exciting development and a significant milestone in our history in South Africa,” said Sir Tim Clark, President, Emirates Airline.
“We have seen great success with the codeshare agreement, having enabled greater connectivity to both SAA and Emirates customers, by offering more choice, flexibility and ease of connections to a wide range of cities via Dubai and across more points in Southern Africa. Increasing the scope of our agreement underpins the strong bonds we share with SAA and our belief that this enhanced partnership will enable further success and gain to the airlines and their customers”.
In 2017/18, the codeshare agreement between Emirates and SAA saw approximately 90,000 passengers benefit from seamless travel and greater connectivity, in this year alone. Emirates launched operations to South Africa in 1995 with flights between Dubai and Johannesburg. The relationship between SAA and Emirates spans over 20 years dating back to June 1997 with the signing of Emirates’ first ever codeshare agreement, whereby the SAA code started to appear on flights operated by Emirates to Dubai.
SAA is able to offer its customers seats on the eight daily flights operated by Emirates between South Africa and Dubai (four daily flights from Johannesburg including its iconic A380 aircraft, three daily flights from Cape Town and one daily flight from Durban).
The enhanced agreement means the codeshare will be expanded across both carriers’ networks.
The two airlines will work towards bringing more synergies in their respective route network, customer touch points, cargo services and flight schedules to enable seamless connectivity and enhance passenger flows. Connectivity will be improved by adjusting connecting times through Johannesburg, with a special focus on popular regional markets.
Included in the new agreement are plans to enhance the frequent flyer programmes, Emirates’ Skywards and Voyager by SAA. Emirates became a Voyager airline partner in 2000, which means Voyager members are able to earn and redeem Miles on flights operated by Emirates; and similarly, Skywards members are able to earn and redeem Miles on SAA-operated flights.
The airlines will separately work on other areas of bilateral cooperation and an exchange of best practices across multiple airline functions.
Emirates in South Africa
Emirates launched services in South Africa in 1995 with flights to Johannesburg, and has since grown its footprint in the country to Cape Town and Durban. Emirates operates eight daily flights to South Africa (four to Johannesburg, three to Cape Town and one to Durban) including its iconic A380 to Johannesburg.
A 2016 study quantifying Emirates’ impact on the South African economy showed the Emirates Group’s total economic contribution amounted to US$417 million/ZAR 5.81 billion, supporting 12,989 jobs in FY 2014/15. Emirates has since grown its seat capacity to South Africa from 2,572 to 3,101 daily seats, increasing Emirates’ impact on the economy and employment further.
Emirates carries business and leisure travellers from around the world to ‘destination South Africa’ via its Dubai hub. In FY 2017/18, Emirates carried over 1.7 million passengers to and from its three points in South Africa, and over 61,800 tonnes of high value cargo – including seafood, fruits and vegetables, fresh and frozen meats, wine, pharmaceuticals and gold. Over 1,000 South African nationals are employed by the Emirates Group, including over 250 pilots and 500 cabin crew.