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Home Tourism Marketing Etihad Airways and No1 lounges introduce ‘The House’ to Australia

Etihad Airways and No1 lounges introduce ‘The House’ to Australia

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2 min read

Etihad Airways has named Sydney and Melbourne as the next airports in the global rollout of new lounge brand ‘The House’, recently launched by the airline in partnership with No1 Lounges.

Eligible customers of Etihad Airways, and those of its partner airline, Virgin Australia, travelling through Sydney will be able to experience The House from Tuesday October 23, while the new upgraded lounge experience will open for customers departing Melbourne on Saturday October 27, following the brand’s launch at Heathrow Terminal 4, on 5 October.

The House is the result of a unique collaboration between Etihad Airways and award-winning lounge provider, No 1 Lounges, with the two brands working together to create a stylish and contemporary airport lounge experience in keeping with Etihad’s design and guest experience philosophy.

To be known as ‘The House, home of Etihad Airways’, the new brand represents Etihad and the needs of its premium customers through three core pillars: simplicity with sophistication, privacy with attentiveness; and tranquillity with engagement.

From launch, the kitchens and bars will offer greater choice, with emphasis on wellbeing and local produce. All dishes will be freshly prepared and guests will be able to enjoy self-service and a la carte menus in the upgraded dining areas. The bars will have a new cocktail and mocktail list, and a selection of great Australian wines.

Over the next year, both lounges will be refurbished and see the introduction of new reading rooms. The House in Sydney will have a new private room for VIP guests, such as those travelling in the Residence.

Complimentary entry will continue to be offered to Etihad Airways Business Class and First Class customers, and to those travelling in The Residence. Gold and Platinum members of the airline’s Etihad Guest frequent flyer programme and Business Class and First Class travellers ticketed on codeshare partner services operated by Etihad Airways will also eligible for access.

The airline will also offer paid-for access to The House for its Economy Class travellers. The lounge will also continue to be used by the premium passengers of a small number of other airlines and, subject to availability, will be available for purchase by passengers of other airlines.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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