FCM Travel Appoints South Africa’s Michelle Jolley as New SVP of Global Marketing

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Michelle Jolley, SVP of Global Marketing, FCM Travel
1 min read

JOHANNESBURG – FCM Travel, the flagship large market business travel division of Flight Centre Travel Group (ASX:FLT), today announced the appointment of Michelle Jolley as the new SVP of Global Marketing. In her leadership role, Jolley will oversee and manage the company’s global marketing strategy, identifying key opportunities for growth across the FCM business, which spans over 90 countries throughout the world.

An accomplished executive with years of marketing experience, Jolley has vast industry knowledge of the global business travel landscape. She previously spent nearly 10 years working for Flight Centre Travel Group in South Africa in various corporate and leisure marketing positions. In 2019, she then relocated to Philadelphia to lead FCM’s marketing division in the United States and Canada. She most recently served as FCM’s VP of Marketing, where she has been integral in driving growth for the Americas business.

“I am thrilled for the opportunity to appoint Michelle to this new global role”, said Scott Alboni, Flight Centre Travel Group Global Corporate CMO. “Michelle has proven to be an incredibly effective marketing leader with a deep understanding and passion for our business. Her experience, strong leadership, and strategic mindset will be instrumental in helping FCM expand its footprint across borders, while elevating the brand globally.”

Jolley’s appointment is effective immediately and she will report into London-based Alboni. For more information on FCM Travel, please visit here.

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Jasmyn Myburgh
Jasmyn, the youngest member of our team, is hard-working, driven and always on the lookout for new challenges. After completing an internship at Big Ambitions learning about the fast-paced travel industry and gaining valuable knowledge in travel marketing and communications, she was afforded an opportunity to join the team permanently. Her skills in teamwork and effective communication, no doubt honed from her responsibilities as a prefect in high school, allows her to collaborate effectively and foster meaningful relationships with colleagues and clients alike. Jasmyn has an insatiable appetite for growth and aspires to soon become a formidable marketing and communications guru within the travel industry by tapping into her creativity to elevate travel brands to new heights. To unwind, Jasmyn loves getting stuck into a good book, listening to music, and watching movies. She also has a keen interest in fashion, travelling to new places and enjoys any outdoor adventure with hiking being one of her favourite pastimes.