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Lufthansa invests in AI partnership with Hopper

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2 min read

The Lufthansa Group and the Lufthansa Innovation Hub have entered into a research alliance with Hopper focused on the subject of artificial intelligence. They have thus finalized their third technology-related investment within a year, following investments in the startups Fleet Logistics and cargo.one.

Founded in Montreal, Canada in 2007, Hopper operates one of the world’s most innovative travel booking apps. By leveraging powerful machine learning and AI, Hopper’s proprietary technology accurately predicts flight and hotel prices and offers its users personalized recommendations at the optimal booking time, as well as alternative travel offers. With this research project – in which the Lufthansa Group is making a multi-million-dollar investment – the two companies are estab¬lishing a long-term collaboration regarding predictive analytics models and flight-demand forecasting. In addition, the project will utilize AI to learn customers’ preferences on a much deeper level in order to provide personalized recommen¬dations about additional services or upgrades.

“Hopper operates one of the world’s most successful flight booking apps and has developed a unique AI-based technology. With this research alliance, the Lufthansa Group is further expanding its expertise in this area. This will enable us to provide our customers with even better data-driven, tailor-made offers in the future. This is one of the central goals of our digital strategy for this year,” explains Christian Langer, Vice President Digital Strategy, Lufthansa Group.

Supported by the partnership with the Lufthansa Group, Hopper continues with the technological development of its services. Following the company’s recent US $100 million financing round, Hopper will also continue to grow its global market presence as part of its international expansion efforts.

“We are thrilled to have Lufthansa Group and Lufthansa Innovation Hub as partners in research as we further our expansion into Europe,” said Frederic Lalonde, CEO of Hopper. “The combination of local market knowledge and dedication to exploring the upper bounds of AI makes this an ideal partnership for Hopper as we double down on our efforts to bring the best in travel booking to a global audience.”

The Lufthansa Innovation Hub facilitates Hopper’s European Rollout

The strategic partnership with the Lufthansa Group was initiated and negotiated by the Lufthansa Innovation Hub, the Group’s innovation and digitization unit. In addition to furthering the development of AI, Hopper will work closely with the Lufthansa Innovation Hub to expand into the European market. The Innovation Hub will provide strategic input on market-specific customer needs as well as access to its network of stakeholders in the European travel and technology space.

Hopper’s European rollout is scheduled to start in mid-2019.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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