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MSC introduces MSC for Me to help guests plan their holiday pre-cruise


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On 9 November 2019 MSC Cruises will launch its sixth connected cruise ship, MSC Grandiosa in the Port of Hamburg, – a ship that will offer new MSC for Me features.

MSC for Me is a multi-channel digital programme that enables guests to interact with the ship and the crew members anytime, anyplace to better serve their needs, save them time, and really get the most out of their holiday. 

Services include the option to book packages and add them to their personal agenda. While onboard, new services such as the Friends & Family Locator and the MSC for Me Chat will help guests to stay connected with the people they are travelling with. 

MSC Cruises CEO, Gianni Onorato, comments: “Innovation is at the heart of everything we do at MSC Cruises and technology does not stand still. 

“Since launching our digital innovation programme, MSC for Me in 2017, we continued to research and implement the latest technologies that are specifically designed to enhance our guest experience, ensuring that they can make the most of the rich array of services, activities and facilities that we offer on board our ships.”

Since its introduction, MSC Cruises has introduced its programme on four more ships – MSC Seaside, MSC Seaview, MSC Splendida and MSC Bellissima.

March this year saw the introduction of Zoe, the world’s first virtual personal cruise assistant, to MSC for Me onboard MSC Bellissima – an AI voice-activated technology that will also launch on MSC Grandiosa in November.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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