New Dates for Essence of Africa, the Continent’s Premier Buyer Forum

Essence of Africa
2 min read

Africa’s newest meetings-driven event uniting serious international buyers and exhibitors from across the continent has announced a change in dates addressing the coinciding dates of Essence of Africa and Magical Kenya Travel Expo (MKTE).

Essence of Africa will now take place from 2-4 December 2024 at the Sarit Centre in Nairobi, Kenya.

The decision to secure new dates in December comes after careful consideration and consultation with the event’s advisory board comprising prominent figures in the African tourism industry, says Nigel Vere Nicoll, President of ATTA. This plays a crucial role in ensuring that the interests of exhibitors and buyers remain at the forefront of the decision-making process, he adds.

“By leveraging the collective expertise and insights of our advisory board members, along with the global reach and experience of On Show Solutions and Experience Africa Events, we are confident that the new dates will provide an optimal platform for meaningful connections and sustainable growth within the African tourism sector,” Vere Nicoll concludes.

As Africa’s International Buyer Forum, Essence of Africa offers a unique platform for pre-qualified buyers to connect with leading African tourism suppliers through curated meetings and up to 36 pre-scheduled appointments.

Essence of Africa has already garnered significant interest from the industry, with early confirmations from leading names such as Abercrombie & Kent Kenya, Amazing Africa, Cheli & Peacock Safaris, Great Plains Conservation, Manya Africa Tours, Safarilink Aviation Ltd, Tourplan, and Victoria Falls Safari Lodge.

This impressive line-up of exhibitors underscores the event’s significance and its potential to drive growth in the African tourism sector.

Exhibitors at Essence of Africa can expect direct access to a targeted audience of international buyers, efficient pre-scheduled appointments, global networking opportunities, educational seminars, and exclusive familiarisation trips. The event’s focus on facilitating meaningful connections and driving sustainable growth sets it apart from other trade shows in the industry.

“We are committed to delivering an exceptional experience for both exhibitors and buyers, and the new December dates reflect this commitment. We are proud to partner with our committed international buyers and tourism suppliers across the continent to bring Essence of Africa to life, and we look forward to welcoming the African tourism community to Nairobi in December 2024,” says Amanda Margison, Co-Owner of On Show Solutions.

For more information about Essence of Africa, including registration details and the latest updates, please visit or contact the event organisers at