MEDIA RELEASE – 13 May 2024
The demand for Flight Centre’s innovative Captain’s Pack offering in South Africa and other markets has enabled Flight Centre and its partner Reforest to contribute over one million trees worldwide in just eight months—far exceeding their initial annual target.
“South Africans have wholeheartedly embraced the Captain’s Pack and its Planting for the Planet initiative,” said Antoinette Turner, General Manager of Flight Centre South Africa, noting that 18 357 packs have been purchased to date. “Exclusive to Flight Centre, the Captain’s Pack was developed based on customer data and feedback to provide essential travel items like lost baggage tracking and cover, a travel insurance upgrade, and a cancellation fee waiver, all designed for hassle-free journeys. This pack offers great value for money and demonstrates South Africans’ commitment to combatting climate change.”
Since August 2023, Flight Centre has been contributing to tree planting through Reforest with every customer purchase of the Captain’s Pack. In South Africa, the pack is priced between R150 and R350 and is available for purchase when booking flights, accommodation, or packages at any Flight Centre store nationwide.
Andrew Stark, Flight Centre’s Global Managing Director, commented: “We intended to make a significant sustainability impact through our generous customers and credible partner, Reforest. Reaching the million-tree milestone in just eight months is a great start.”
Half of the trees have already been planted across Australia, New Zealand, Canada, Morocco, and South Africa, with the remainder due later in 2024. The program also has community benefits, such as in Morocco, where it supports a women’s co-op nursery and First Nations Berber community activity.
“As one of the world’s largest travel retailers, we recognise our responsibility to protect and enrich the destinations in which we operate. Planting for the Planet allows us to make a genuine commitment to environmental care,” concluded Stark.
-Ends
FLIGHT CENTRE TRAVEL GROUP SOUTH AFRICA
Flight Centre Travel Group (FCTG) SA is part of Flight Centre Travel Group, an Australia-based international travel company listed on the Australian Stock Exchange, with a market cap of AU$4.51 billion and a current share price of AU$19.84 as of 13 May 2024. FCTG comprises three leading brands: Flight Centre, Corporate Traveller, and FCM, of which Corporate Traveller and FCM are proud level 1 BBBEE Contributors. FCTG SA is wholly owned and has been recognised as one of Deloitte’s Best Companies to Work for in South Africa for over a decade.
Media Contact
Kim Taylor, Big Ambitions +27 768 255 508
kim@bigambitions.co.za
About Reforest
Reforest is a Brisbane-based social enterprise helping businesses and events take authentic climate and nature-positive action by planting trees in high-quality, local reforestation projects, and delivering that tangible impact to their audience through campaigns that are engaging and personalised.
Reforest has formed high-quality partnerships with local restoration projects that are doing good for the community. Their approach to quality highlights a desire to make a real difference and help businesses actively work towards restoring the planet.