2 min read
“We’ve not only rebranded the logo, we’ve repositioned the entire brand,” says Oz Desai, GM Corporate Traveller. “The market in South Africa has evolved and grown up and so have we. Our new imagery and logo reflects our values and brand essence: we’re approachable, focused, dynamic, trusted and best in class.”
The famous watermelon colour of the Corporate Traveller brand remains as does the imagery of the handshake. The imagery has however been enhanced to reflect a more mature attitude. “The handshake is an important part of our brand. We don’t try to lock anyone into a three- or five-year contract: we trust in our service offering and believe that business should be done on a handshake,” explains Desai.
Desai adds that the key to Corporate Traveller’s success is a business model that is unique to the South African business travel sector. He says: “Most other Travel Management Companies (TMCs) take a one-size-fits-all approach to clients with an SME spend, or they only go after clients with a spend of over R40m. For the traditional TMC model, the client with a R6m spend doesn’t require a key account manager and is served through a call centre.”
“Our approach is very different. Small teams of senior travel consultants are based in our six local offices across South Africa, looking after their own client portfolio of locally-based businesses. Each team is personally responsible for booking and managing their clients’ business travel requirements from quotation through to statement. Our travel consultants are dedicated to giving the right support 24/7 and delivering the best in class service that SME-spend companies need, adding value and proactively advising them on ways to generate cost-savings that will impact on their bottom line.”
“We also give our clients a level of choice, value and expertise that they wouldn’t receive from another TMC because Corporate Traveller is part of Flight Centre Travel Group,” adds Desai. “This means our clients benefit from the global negotiation strength of our parent company as we can give them access to unrivalled airfares, hotel rates and product options not normally available to companies with an SME business travel spend. We’ll also give them flexibility in terms of payment options, with interest-free credit for clients.
Desai sums up: “We look forward to continuing to go from strength to strength in the South African market, but we can never be complacent. Our business is built around our customer and will only continue to be successful if we focus on the delivery of a customer service experience that clients will not receive anywhere else. That’s why we will continue focussing on products and services that are tailored to our clients in order to retain existing customers as well as reach new clients.”