Reading Time: 1 minute

Tourism Intelligence International, an international travel and tourism consultancy, has expressed interest that in partnering with the Government of Zambia to raise the profile of the country’s tourism sector.

Attending a conference on ‘Jobs and Inclusive growth: Partnership for Sustainable Tourism, the Zambian Minister of Tourism, Charles Banda, said in an interview that the organisation has expressed interest to help put the country’s tourism sector on world map owing to its potential drawing from natural environment, from which abound a variety of attractions.

He added that tourism was a key lever of economic diversification and that the Zambian government would embrace partnerships aimed at encouraging tourists to visit the country to appreciate its rich tourist attractions.

“This is a welcome partnership for the Tourism Intelligence International organisation to come on board to work with us in the area of marketing Zambia’s tourism sector worldwide,” said Banda.