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Home Hospitality Radisson RED brand to debut in Abidjan

Radisson RED brand to debut in Abidjan


2 min read

Radisson Hospitality has announced the signing of Radisson Red Hotel Abidjan Plateau, Ivory Coast on the eve of the Africa Hotel Investment Forum.

The group’s African portfolio consists of more than 90 hotels with upward of 18,000 rooms in operation and under development.

Scheduled to shake up the Ivorian hospitality industry in 2021, Radisson Red Hotel Abidjan Plateau is Radisson Hotel Group’s second Radisson Red signing in Africa and will be the first lifestyle select upscale hotel in Abidjan, a major Francophone capital city in Africa.

The hotel will be located on Boulevard de Gaulle, on the edge of the lagoon in Plateau, the premier business district of this vibrant West African city, the ideal urban location for the hotel which will present a playful twist on the conventional.

Andrew McLachlan, senior vice president, development, sub-Sahara Africa, Radisson Hotel Group, said: “We are thrilled to be kicking off the Africa Hotel Investment Forum 2018 with the signing of our second Radisson Red hotel in Africa and to be introducing this connected, style savvy and social brand to the fast-growing city of Abidjan.

“Radisson Red presents a playful twist on the conventional.

“We inject new life into hotels through: informal services where anything goes, a social scene that’s waiting to be shared and bold design that kick-starts the fun.

“Always fresh, we give Red guests endless opportunities to tune in and out – switching effortlessly between business and pleasure.

“In addition, we have identified a number of key cities in Africa, such as Johannesburg, Durban, Lagos, Dakar, Dar es Salaam and Nairobi, which are perfectly suited to the Radisson Red brand, our lifestyle select upscale hotel that presents a playful twist on the conventional.”

The new-build-hotel will have 165 rooms comprising of studio rooms and suites which will feature bold wall graphics.

The hotel’s food & drink offering will include a Redeli and Ouibar, a premium deli with the soul of a bar as well as a trendy rooftop bar and terrace with panoramic city and ocean views.

The leisure facilities will include a rooftop swimming pool and a fully equipped gym, creating a buzzing interactive social scene.

The meeting and events space area will break tradition with its modern event studio and four reading rooms.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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