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Wed, Jan 6, 2021
Home Hospitality Report: Fastest-growing African countries for Airbnb guests

Report: Fastest-growing African countries for Airbnb guests

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3 min read

This week Airbnb is celebrating the first-ever Africa Travel Summit, an event bringing together innovators in tourism to discuss how technology can be used to accelerate inclusive and sustainable economic growth through travel across the African continent.

Held in Cape Town from September 11-13, the Summit will convene over 200 Pan-African founders, CEOs, influencers and politicians, and will begin with an opening keynote by Chris Lehane, Head of Global Policy and Public Affairs at Airbnb, who will reveal a new report on how Airbnb is promoting travel that is local, diverse and inclusive in South Africa.

The Summit comes at a time when Airbnb is growing rapidly in Africa–especially in South Africa. The Airbnb community has grown quickly as guests from every corner of the world come to Africa to explore local destinations, participate in unique, one-of-a-kind Experiences, and connect with hosts from diverse communities across the continent. Over the past few years, destinations across Africa have emerged to become some of the fastest-growing Airbnb markets in the world.

Over 3.5 million guests have arrived at listings on Airbnb across Africa to date, with roughly half of these arrivals occurring in just the past year. Of the top eight fastest-growing countries in the world for Airbnb guest arrivals, three are located in Africa: Nigeria, Ghana, and Mozambique.

There are over 130,000 Airbnb listings across Africa. And across the continent, some of the top destinations are growing fast:

Growth in Guest Arrivals (as of July 1, 2018) Year over Year:

Nigeria
213%

Rwanda
73%

Ghana
141%

Kenya
68%

Mozambique
136%

South Africa
65%

In fact, seven countries in Africa have seen guest arrivals more than double in the past year.

Growth in Guest Arrivals (as of July 1, 2018) Year over Year

Nigeria
213%

Cote D’Ivoire
113%

Ghana
141%

Algeria
105%

Mozambique
136%

Egypt & Zimbabwe
104%

And in South Africa, though Cape Town is the most popular destination, other markets across the country have grown quickly:

Growth in Guest Arrivals (as of July 1, 2018) Year over Year:

Johannesburg
79%

Plettenberg Bay
77%

Durban
106%

Pretoria
149%

Hermanus
77%

George
88%

According to an internal Airbnb survey of guests who traveled to South Africa in 2017, an overwhelming 82 percent say they are more likely to return to South Africa due to Airbnb. The survey data also demonstrates that guests are choosing to use Airbnb when they visit South Africa because they’re seeking a different travel experience, one where they can live like a local and explore specific, local neighborhoods. Airbnb guests to South Africa also specifically view Airbnb as a more environmentally friendly, authentic way to travel, with greater benefit to the local economies where they are traveling.

Airbnb guests are coming to Africa to explore unique, amazing homes across the continent, and they’re staying with a thriving array of hosts. In South Africa, 65 percent of Airbnb home hosts are women–one of the highest percentages for any country in the world.

82% of survey respondents said they are more likely to return to South Africa because of Airbnb

65% of Airbnb home hosts are women, one of the highest percentages for any country in the world

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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