SAACI, NAA-SA announce new partnership

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The Southern African Association for the Conference Industry and the National Accommodation Association SA have announced a new partnership which aims to actively promote collaboration within the business tourism and events industry.

Members of both associations will enjoy mutual benefits through this cooperation, especially the commitment to create additional value for the individual members.

This cooperation will involve a number of initiatives, including sharing relevant research data and information, especially as it pertains to tourism and delegate safety; the creation of jointly sponsored activities and events in targeted regions, to not only uplift the industry in these outlying areas but also encourage interaction between members of both organisations; the participation of the leaders of both associations in the major events of each organisation; as well as the establishment of a closer working relationship between guest houses and the business events sector.

Training and education of the industry is a focus area for SAACI and it has opened up the SAACI Online Academy for NAA-SA members to benefit from this platform, in order to further advance professionalisation and skills within the industry.