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‘Snapshot of Travel in 2017 and Beyond’ report: Responsible and Sustainable Travel


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Overtourism, chatbots and the rise of social media influencers were among the main travel trends that emerged within the travel industry in 2017. This is according to a trends report compiled by specialist Cape Town-based travel content and marketing agency, Big Ambitions.

Breaking down the report we take a look at the trends shaping Responsible and Sustainable Travel

A dominant travel trend which will continue into 2018 is that of sustainable travel and the rise in responsible travel.

According to a recent study from Mandala Research, a firm that studies controversial data and trends in the travel industry:

● 60% of all leisure travelers in the U.S. identify as being responsible travellers, and bare concern with how their travel impacts a destination’s local economy and environment.
● Sustainable travellers are between 38-57% more likely to book travel with brands based on their sustainable practices.

In response to this growing travel trend, significant changes have been made within:

● The hospitality industry-a shift to eco-friendly accommodation and “green” hotels
● Travel agents, companies and operators- a focus on their social responsibility and environmental advancement which includes anti-animal interaction
● Transportation industry- a move to electric cars and airlines looking to reduce CO2 emission
● Tourism bodies- better management on heritage sites and natural attractions

To view the full trend report, click here or email Danica@bigambitions.co.za for more information.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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