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HomeTourism MarketingTourism Industry ends Tourism Month with the #JERUSALEMACHALLENGE

Tourism Industry ends Tourism Month with the #JERUSALEMACHALLENGE

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1 min read

September is Tourism Month and to showcase the resilience of one of the hardest-hit sectors in South Africa, the tourism industry answered President Cyril Ramaphosa’s call, putting their best foot forward to perform the #JerusalemaChallenge, while showcasing the absolute splendour our beautiful country has to offer.

The rousing anthem has been known to lift the spirits of South Africans amid the battle against COVID-19.

From the ocean to the bush, lodges and hotels rallied together and represented the beauty of the South Africa we all know and love. People from different cultures and backgrounds came together to show, not only their fellow South Africans, but the international community that South Africa has it all: majestic beaches, wildlife in abundance and that touch of magic you will only ever experience when you visit South Africa.  

With international borders reopening 1st October 2020, this challenge demonstrates that #SouthAfricaIsTravelReady. The tourism industry cannot wait to open its doors to the world with safety and confidence.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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