14.4 C
Cape Town
Thu, Nov 26, 2020
Home Hospitality Airbnb signs Africa's first city agreement

Airbnb signs Africa’s first city agreement


2 min read

The City of Cape Town and Airbnb has signed the first hospitality collaboration agreement, aimed to promote the “benefits of people-to-people tourism for Cape Town residents and their communities”.

As part of the collaboration agreement, Airbnb and the City will join forces to boost the attractiveness of Cape Town and enable Airbnb hosts to become ambassadors of the city while working together to bring community-led tourism to townships and support greater economic and social empowerment.

This collaboration will also celebrate Cape Town as an ‘Ideas Capital’ by hosting the Africa Travel Summit and bringing together 80 tourism and technology leaders from across the continent as well as exchange insights and learnings about travel trends and the sharing economy in order to leverage the technology and the Airbnb platform to boost local communities.

The City says that Airbnb has also committed to invest $1 million (about R13 million at R13.48/$) in community-led tourism projects in Africa, including Cape Town, over the next three years.

With this pilot programme – which supported training in hospitality and technology for residents from townships across the Western Cape – the City says Airbnb will especially look at scaling it to reach more women and youth in underserved communities throughout Cape Town.

Added to this, the City will also be invited to advise Airbnb on where to take the programme to ensure alignment with broader municipal priorities including the City’s Organisational Development and Transformation Plan which aims to leverage technology for progress, building integrated communities and enabling greater economic inclusion.

This is Airbnb’s first collaboration with a city in Africa and according to Cape Town, it will promote the city across the world as a unique travel destination.

the Executive Mayor Patricia de Lille and Airbnb Global Head of Public Policy and Public Affairs, Chris Lehane.

Commenting on the agreement, Executive Mayor, Patricia de Lille said that Cape Town is building an opportunity city that creates an enabling environment for inclusive economic growth and job creation.

“The shared economy has the ability to welcome more Capetonians into the tourism sector in line with our efforts of building an inclusive city as we welcome more Airbnb guests. Cape Town is a globally competitive destination and we are creating the space for all entrepreneurs to excel.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

Must Read

Flight Centre Travel Group RSA repositions Flight Centre Business Travel and Corporate Traveller for post-COVID growth

Flight Centre Travel Group RSA today announced the integration of the wholly-owned Flight Centre Business Travel brand into the award-winning global Corporate...

Fedhasa urges Insurers to ‘do the right thing’ as the hospitality industry continues to bleed

Fedhasa has condemned Santam’s decision to appeal the unanimous decision by a full bench of the Western Cape High Court requiring the...

Airlink and Amadeus partner to boost growth and enhance the traveler experience

Airlink adopts Amadeus solutions that will allow its customers to benefit from a better travel experience and improved efficiency as well as...

Five ways you can adapt your corporate travel programmes to the ‘new normal’ in time for 2021

FCM Travel Solutions today launched a travel policy benchmarking tool to help travel managers see how their policy compares to other businesses in their...

Detour. Travel that connects you, teaches you and changes you

Detour. Often defined as taking a roundabout route to visit somewhere along the way, and now a fabulous new touring style to...