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‘Snapshot of Travel in 2017 and Beyond’ report: New Destinations


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Overtourism, chatbots and the rise of social media influencers were among the main travel trends that emerged within the travel industry in 2017. This is according to a trends report compiled by specialist Cape Town-based travel content and marketing agency, Big Ambitions.

Breaking down the report we look at what’s trending in terms of new destinations for travellers.

The familiar favourites of Mauritius, Zanzibar and Thailand remain great value-for-money destinations for South Africans in 2018, especially since we do not need visas to visit these destinations – a key motivator for South African outbound travel.

But also on the horizon in 2018 for South Africans are the destinations of Mozambique, Victoria Falls, Maldives, Italy, Spain and South America. This is due to improved air access or cheaper flights.

The launch of FastJet flights from Johannesburg to Maputo and Victoria Falls will provide favourable fares for South Africans travelling to these destinations. In the past Maputo has been one of the most expensive destinations for South Africans to fly to regionally.

New direct flights are being introduced to the Maldives and Italy in the new year, and the introduction of Latam flights to São Paulo in 2016 has unleashed South America to South African travellers – again many South American countries do not require South Africans to apply for a visa. Direct flights from South Africa to Spain were also re-introduced in 2016, providing South Africans with easy access to the very affordable destinations of Spain and Portugal.

Look out for another exotic destination on the horizon – Russia, which now no longer requires South Africans to apply for a visa to visit.

To view the full trend report, click here or email Danica@bigambitions.co.za for more information.

Jeanette Briedenhann
Jeanette Briedenhann
Jeanette Phillips joined the team in 2016. She developed a passion and love for all things-travel related in her role as travel journalist, a position she held for over seven years. A brief exodus into the corporate marketing sphere proved that there is no better industry than the travel industry. Research and writing are two of Jeanette’s greatest passions, but she is always open to new challenges and different ways of doing things.

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