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Almost a quarter (23%) of travel managers say they are “not at all” confident in their understanding of NDC and what it means for their programme. A further 58% say they are only “somewhat” confident in their understanding.
Comments about NDC, collected as part of the research for the report, indicate scepticism among travel managers about the changes in air distribution and frustration that their voices are not being heard.
“For some the journey has already begun, but for the very large majority there is still a significant need for education. As a starting point, there is a need for a simple, clear and consistent communication on NDC: What it is, what it is not, how it can benefit the corporate buyer,” Yanik Hoyles, Director, NDC Program, IATA commented.