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A series of activities are being organized as part of the campaign to provide more visibility and awareness about destination Seychelles and Air Seychelles across various media platforms.
The campaign which commenced on Monday, 20th of August already and includes an interactive radio campaign with HOT 91.9FM, an award winning radio station broadcasting in Johannesburg North and surrounding areas.
STB together with Air Seychelles and the Constance Hotels are currently hosting an online quiz on HOT91.9FM on a weekly basis providing listeners with the opportunity to participate in a competition to win tickets for an exciting 7 days holiday with accommodation in the Seychelles.
Representatives from the Seychelles Tourism Office, Air Seychelles and Constance Hotels in Johannesburg will also be giving out live interviews every Fridays over the course of the one-month campaign, to talk about the destination to entice more consumers to take part in the competition.
Charles Johnson, Chief Commercial Officer of Air Seychelles said: “We are delighted to join the Seychelles Tourism Board and to be part of the exciting “Seychelles Month” campaign. South Africa is an important source of inbound tourism for Seychelles. We recently added a sixth weekly flight between Seychelles and Johannesburg on Tuesdays, and added over 10 additional flights during the upcoming year-end holidays to meet peak demand.”
Lena Hoareau, Director South Africa for STB said: “Seychelles remains a destination of choice for South Africans and through the ‘Seychelles Month’ campaign, we aim to reach a larger segment of the market. The radio campaign will feature during peak times in the morning which means people will be listening to the radio from their cars on the way to work or within their homes and work places. We believe this will create a lot of buzz and initiate massive interest in the destination, especially since there is a free holiday up for grabs.”